Manager, Alumnae Communications

About the role

If you are a current Barnard College employee, please use the internal career site to apply for this position. Job: Manager, Alumnae Communications Reporting to the Director, Advancement Communications, the Manager, Alumnae Communications will be a key figure in supporting the work of the Office of Advancement with a variety of digital marketing and communications responsibilities that are essential to Barnard's mission. The Manager is a strong storyteller and marketing specialist who serves as a bridge between the College and the alumnae community: Working with colleagues across the Office of Advancement and the College, they use a variety of digital and print tools to uplifting opportunities to give back, volunteer, connect, and deepen engagement with Barnard and the broader Barnard community. Within the College, this person is a lead in marketing for key initiatives such as Leadership Assembly, Reunion, AABC Elections, and Student Summer Sendoffs, as well as numerous regional and class events throughout the year, and any event where alumnae are the audience. They also oversee the Alumnae website and social media channel, providing content and support for fundraising initiatives on social media. They also are responsible for creating the Class Notes and Alumnae Relations pages in the Barnard Alumnae Magazine, overseeing production of the Alumnae newsletter, and regular maintenance of the Alumnae website. Job Description: Core Duties & Responsibilities: Content Production & Web Operations - 50% Email Marketing: Manage end-to-end email production of numerous alumnae-focused emails each week, including writing compelling content, building segmented audiences in Salesforce Marketing Cloud and managing communications preferences to ensure effective delivery. Web Management: Handling routine website updates and utilizing web platforms to maintain and scale an online presence. Asset Creation: Creating and designing visual imagery and multimedia assets to support marketing campaigns, broadcast emails, social media, and event materials. Publications: Collaborating with Central Communications and the Magazine team on deliverables for quarterly issues of Barnard Magazine (e.g., compiling and managing Class Notes and Millies Friends). This includes sending targeted quarterly communications to class correspondents and other specific groups to drive ongoing affinity and participation. Social Media Management: With the Director, Advancement Communications, ideate, create, and manage content and inbox for the Barnard Alumnae social media channel. Data Analytics & Platform Optimization - 30% Performance Analytics: Providing quarterly and as-requested tracking, analyzing, and reporting on the performance of digital platforms across websites, email channels, and social media. Optimization Strategies : Utilizing best practices, A/B testing and content evaluations to offer data-driven recommendations for improving department-wide communications. Website and Database Management: Maintaining preferences, serving as the primary manager of the Alumnae website and liaison with our webhost to troubleshoot issues and maintain an engaging, up-to-date user experience. Project Management & Institutional Collaboration - 20% Cross-Campus Liaison: Partnering with other departments, faculty members, senior administrators, campus offices to identify, coordinate, and align message strategies for the alumnae audience. Project Oversight: General project management to keep ongoing campaigns, content creation timelines, and digital assets on track. Event Staffing: Attending and providing critical operational and staffing support for College events as needed. Skills, Qualifications & Requirements: Knowledge, Skills & Abilities: Good news judgement. Proficiency in content management and email marketing systems (e.g. Marketing Cloud, Thankview, Salesforce) Proficiency with design software (e.g. Canva, Photoshop, Illustrator, etc.) Knowledge of analytics tools (e.g., Google Analytics, Facebook Insights, etc.) Up-to-date with the latest trends and best practices in online marketing and measurement Strong analytical skills and data-driven thinking Demonstrated computer skills, particularly with relational databases (Salesforce, Colleague Advance, or other) and programs within Microsoft Office (Word, Excel, PowerPoint, etc.) Strong attention to detail, including proofreading and editing skills Ability to both work independently and actively and meaningfully engage as a member of a team Strong organizational skills, creativity, and resourcefulness, with the ability to prioritize and execute multiple projects under demanding deadlines Knowledge of and commitment to the values and mission of Barnard College and higher education, generally, as well as an understanding of the principles and techniques of fundraising Demonstrated ability to communicate with tact and diplomacy, and maintain confidentiality of sensitive matters Must meet the department

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