Event Marketing Coordinator

About the role

Hi, my name is Rosie De La Cruz, Events Lead at Customer.io . I'm looking for an Event Marketing Coordinator to help bring Customer.io to life across North America. You'll own the execution of events that spark curiosity, deepen relationships, and fuel our demand engine - from hosted dinners and field activations to sponsored conferences and webinars. You'll partner with teams across Demand Gen, Sales, Customer Success, Brand, and Partnerships to create experiences that feel polished, thoughtful, and unmistakably us. If you love crafting memorable moments, thrive in fast-moving environments, and get energized by turning events into pipeline - this role is for you. This role includes 15%+ travel for field events, conferences, and onsite support. What we value Human-centered experiences - thoughtful, relevant, and genuinely useful Collaborative energy - you work smoothly across teams and make alignment feel easy Insight-driven decisions - data guides you, but the attendee experience stays at the center Action with intention - move quickly, adapt gracefully, learn from every event Operational clarity - structure, calm, and consistency in fast-moving work

Responsibilities

• North America Events Calendar & Project Management
• Own Customer.io 's North America events calendar - field events, hosted dinners, sponsored conferences, and virtual sessions
• Partner with the Events Manager and marketing team to define goals, audiences, formats, and success metrics
• Evaluate sponsorships, speaking slots, and new opportunities aligned to our demand and pipeline goals
• Own day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support
• Manage registration flows, pre-event comms, and the attendee experience from first touch to follow-up
• Work closely with Sales, CS, Brand, and Content to keep every event well-scoped, on-message, and supported with the right assets
• Customer Events
• Lead planning and execution of customer-focused events - hosted dinners, Suite Series experiences, and curated roundtables for our most strategic accounts
• Collaborate with CS and AM to identify and invite the right customers, build post-event follow-up workflows, and capture feedback that deepens relationships and supports expansion pipeline
• Identify opportunities to grow the customer event program and increase its impact on retention and advocacy
• Performance & Optimization
• Track event performance - registrations, attendance, engagement, and pipeline impact
• Share insights and recommendations to improve ROI and attendee experience
• Maintain documentation, templates, and repeatable workflows that make running events more scalable

Requirements

• Located in North America
• 2+ years in event marketing, demand generation, or integrated marketing within B2B SaaS
• Experience running a mix of virtual events, webinars, and in-person activations
• Strong project management skills - you juggle timelines, tasks, and teams with ease
• Experience collaborating with Sales on event-driven follow-up
• Comfortable with marketing automation tools ( Customer.io , HubSpot, Marketo, etc.) and Salesforce
• Understanding of lead capture, UTMs, attribution, and event funnel performance
• Compensation & Benefits
• We believe in transparency. Starting salary for this role is $85,000 - $95,000 USD depending on experience and subject to market rate adjustment.
• See full benefits here →
• Our Process
• No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.
• 30-minute video call with Recruiter
• 30-minute video call with Events Manager
• Take-home assignment
• 45-minute review call with Cross-Functional Partners
• 30-minute video call with Hiring Manager
• All final candidates will complete a background check and employment verifications as part of our pre-employment process.
• Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnersh

Benefits

Additional Information

About Customer.io Over 9,000 companies - from scrappy startups to global brands - use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

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