Art & Creative Director

Responsibilities

• Own the Incard Creative Vision
• Define and evolve Incard's long-term creative direction
• Build a brand designed to last decades, not campaigns
• Translate Incard's values into a clear, consistent creative language
• Brand Guardianship & Consistency
• Ensure creative consistency across product, website, marketing, content, and communications
• Set and enforce creative standards for typography, motion, imagery, tone, and layout
• Review and approve key creative outputs to maintain a high bar
• Product & Experience Collaboration
• Partner closely with Product, Design, and Engineering to ensure brand alignment inside the product
• Influence how Incard feels, not just how it looks
• Ensure product experiences reflect Incard's positioning: clarity, power, and confidence
• Campaigns, Events & Flagship Moments
• Lead creative direction for major campaigns, launches, and brand moments
• Own the creative vision for offline events, founder dinners, yearly awards, and Incard flagship experiences
• Ensure campaigns feel timeless, not trend-driven
• Agency & Partner Management
• Select, brief, and manage creative agencies and production partners
• Set clear creative direction while giving agencies room to do their best work
• Maintain consistency across internal and external creative teams
• Creative Leadership & Culture
• Act as a creative reference point across the company
• Mentor designers, creatives, and collaborators
• Help build a strong internal culture of taste, craft, and clarity

Requirements

• 10+ years of experience in Art Direction, Creative Direction, or Brand Leadership
• Proven experience working on iconic, global brands or large-scale creative platforms
• Strong portfolio demonstrating long-term brand thinking, not just campaigns
• Exceptional taste in typography, layout, motion, and storytelling
• Experience working across product, marketing, and brand ecosystems
• Proven ability to lead agencies and senior creative partners
• Clear communicator who can articulate vision and give precise creative feedback
• Experience in fintech, technology, or product-led companies
• Experience shaping brands at scale or through multiple growth phases
• Background in both digital and offline creative experiences
• Experience working closely with founders or executive leadership
• Mindset We Look For
• Brand-builder mentality - you think in decades, not quarters
• Strong point of view with disciplined restraint
• Obsession with consistency, clarity, and craft
• Low ego, high standards, and deep respect for collaboration
• Comfortable saying "no" to protect the brand
• Startup DNA - ambition, ownership, and accountability

Benefits

Additional Information

About Incard Incard's mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves. Who We're Looking For We're looking for an Art Director / Creative Director to define, protect, and elevate Incard's brand for the next century. This role owns Incard's creative vision end-to-end from brand foundations and storytelling to product consistency, marketing campaigns, offline experiences, and flagship events. You'll act as the guardian of Incard's core values and creative standards, ensuring everything we ship product, website, content, campaigns, and events - feels unmistakably Incard . This role is ideal for a senior creative who has worked on iconic, long-term brands and knows how to balance taste, restraint, and ambition.

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