Senior Manager, Lead Management

About the role

Reporting to the Vice President of Marketing, the Senior Manager of Lead Management owns the strategy, mechanics, and processes for AspenTech's lead-to-opportunity lifecycle. This role serves as the primary architect of the Marketing-to-Sales integration playbook, responsible for ensuring a high-velocity, high-impact lead flow that directly contributes to pipeline growth. Success is defined by lead-to-opportunity conversion rates, pipeline velocity, lead acceptance rates, and the operational rigor of the handoff between Marketing and Sales.

Responsibilities

• Data Governance: Own data best practices, compliance, and governance for all lead generation marketing-related activities to ensure database integrity and reporting accuracy.
• Campaign Optimization: Analyze the lead funnel to provide campaign teams with actionable insights into lead quality, channel effectiveness, and conversion velocity. Identify patterns that inform campaign targeting and resource allocation decisions.
• Lead Tools, Technologies and Process Optimization: Continually audit and enhance the marketing technology stack as it relates to lead management, lead routing and lead conversion to ensure maximum ROI and operational efficiency.
• What Success Looks Like
• Measurable improvement in lead-to-opportunity conversion rates and lead acceptance by Sales.
• Documented, adopted SLAs between Marketing and Sales with consistent adherence and accountability.
• Dashboards and reporting that give leadership and Sales clear visibility into funnel health and pipeline contribution.
• A tech stack and lead process infrastructure that scales with the business and reduces manual effort over time.
• A high-performing team that operates with clarity, autonomy, and a shared sense of ownership.

Requirements

• Bachelor's Degree in Business Management, Marketing, or a related field (Master's preferred).
• 8+ years of progressive experience in Marketing Operations, Sales Operations, or Revenue Operations, with a deep focus on lead management and funnel optimization.
• Methodology Expert: Proven success implementing lead generation and actioning frameworks (e.g., Forrester/SiriusDecisions Marketing Operations models).
• Technical & Professional Skills
• MarTech Proficiency: Expert-level knowledge of Marketing Automation Platforms (MAP) and CRM systems (Salesforce), including integrated tools for intent data, sales enablement and lead routing.
• Analytical Collaborator: Demonstrated ability to work with BI teams to design enablement solutions and data visualizations that connect marketing activity to business outcomes.
• Cross-Functional Operator: Strong ability to build credibility with senior leaders and subject matter experts across Sales, Marketing, and IT to drive alignment on cross-functional issues and initiatives.
• Hands-On Leader: A self-starter who builds process and infrastructure while also developing and mentoring team members in lead management best practices.
• Core Competencies
• Proactive Execution An ownership mindset with a drive to achieve successful business outcomes and implement and ensure adoption of technologies that reduce manual processes and solve complex problems.
• Precision & Detail: Strong organizational, planning, and multi-tasking skills with a focus on data accuracy and operational rigor.
• Effective Communicator: Exceptional interpersonal and communication skills, both written and verbal, with the ability to tran

Benefits

Additional Information

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

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