Mgr, Content Marketing
External
Abbvie · Shanghai, ChinaPrepare for this interview
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About the role
内容营销经理 职位职责： 1．内容策略规划 - 根据腾讯项目营销目标，制定社交媒体投放的整体策略与执行方案 - 结合品牌调性与受众特征，甄选适配腾讯内容生态的达人矩阵 - 合理分配预算，提升整体平台投入产出比 2．内容营销执行优化 - 负责KOL/KOC的筛选、内容把控及供应商管理，确保达人内容符合项目要求 - 结合腾讯现有营销玩法，设计适配的腾讯各端口的机制玩法并落地 3．数据复盘 - 持续追踪内容营销关键指标，投放产出比及效率 - 定期输出内容营销复盘报告，分析成效与问题，提炼可复用的经验 - 基于数据洞察优化后续投放策略，实现效果迭代提升 任职要求： 1. 拥有社交媒体运营和内容营销经验，快消品、医美相关优先考虑； 2. 大学本科及以上教育背景； 3. 熟悉各大社交媒体运营模式，能独立完成工作任务，有成熟案例者优先； 4. 逻辑清晰，沟通表达能力强，能适应一定压力，接受出差。 AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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