Fundraising Manager

Requirements

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• Job Profile Summary:
• Manages the routine operations of a department within the division. Monitors budget, implements strategic priorities, and prepares reports for senior management.
• Job Description:
• Position Salary Range:
• $65,000 to $80,000 annually; DOE
• Essential Duties:
• Develop and implement a comprehensive digital fundraising strategy aligned with annual revenue goals.
• Grow online giving through integrated, multi-channel campaigns including email, SMS/text messaging, paid media, website optimization, social media, and peer-to-peer efforts.
• Integrate digital strategy into on-air drives, major station initiatives, and special fundraising campaigns.
• Collaborate closely with Brand Engagement & Marketing, Membership, and Programming teams to align messaging, audience insights, and campaign timing.
• Lead strategy and execution of SMS and mobile fundraising campaigns, including text-to-give initiatives, donor reminders, pledge drive engagement, and event-based messaging.
• Develop segmentation and personalized messaging strategies to increase engagement and response rates.
• Ensure compliance with SMS regulations and best practices while optimizing donor experience.
• Integrate SMS with email, social media, and on-air messaging to create cohesive multi-channel donor journeys.
• Utilize AI-powered tools and analytics platforms to enhance segmentation, personalization, donor journey mapping, and predictive modeling.
• Continuously test, analyze, and refine messaging, creative, and targeting using A/B and multivariate testing.
• Identify emerging technologies and digital philanthropy trends to drive innovation and growth.
• Oversee email marketing strategy including segmentation, automation, personalization, and campaigns (Public Media Gives Day, Giving Tuesday and events).-
• Manage digital donor acquisition, retention, reactivation, and upgrade campaigns.-
• Ensure accurate tracking, data hygiene, and reporting within Salesforce Marketing Cloud and marketing platforms.
• Use behavioral and engagement data to create tailored donor experiences across email and mobile channels.
• Optimize donation forms, landing pages, and digital experiences to increase conversion rates.
• Implement SEO best practices and strategies to grow organic traffic and conversion.
• Manage paid advertising across Google, Meta, and emerging platforms.
• Oversee digital acquisition and retargeting campaigns using audience data and performance insights.
• Monitor KPIs including conversion rate, cost per acquisition, donor lifetime value, retention, and ROI.
• Track engagement and performance across email, SMS, web, and social channels.
• Produce monthly and quarterly performance reports with actionable recommendations.
• Present insights and strategy adjustments to leadership and cross-functional teams.
• This role works in close partnership with:
• Brand Engagement & Marketing to ensure cohesive storytelling and audience growth strategies.
• Membership to align digital acquisition and retention efforts with broader donor engagement goals.
• Programming to leverage compelling content and mission-driven storytelling that inspires philanthropic support.
• Experience in public media or membership-based organizations.
• Knowledge of PBS fundraising models and pledge drives.- Familiarity with predictive analytics, marketing automation platforms, and performance marketing tools.
• Key Competencies
• Strategic and forward-thinking
• Data-driven and innovative
• Collaborative and cross-functional
• Results-oriented
• Strong project management and execution skills
• Ability to quickly change priorities, which may include and/or are subject to the resolution of conflicts.
• Ability to effectively communicate to perform essential functions.
• Working Environment:
• Activities are primarily performed in an environmentally cont

Benefits

Additional Information

Job Profile: Administrative Operations Manager 1 Job Family: Administrative Operations Time Type: Full time Max Pay - Depends on experience: $80,000.00 USD Annual Apply before 11:59 PM Arizona time the day before the posted End Date.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at asu? Share your experience