Lead, Demand Generation

Responsibilities

• Inbound Lead Generation & Web Conversion
• Own the strategy and execution of programs that increase inbound lead volume - including contact form fills, demo requests, and other high-intent conversion actions on the website.
• Optimize landing pages, conversion flows, and on-page experiences to improve visitor-to-lead conversion rates across the site.
• Build and manage B2B e-commerce and lead capture experiences, including gated asset forms, conversion calculators, and other self-serve inbound touchpoints.
• Develop and test hypotheses around page layout, CTAs, messaging, and form design to continuously improve inbound performance.
• Partner with marketing operations to ensure form data, lead routing, and attribution are accurately captured and flowing into Marketo and Salesforce.
• SEO/AEO & Digital Discoverability
• Lead on-page SEO and AEO strategy, including metadata optimization, content structure, internal linking, and technical SEO improvements in partnership with the web team.
• Optimize web content for discoverability across both traditional search engines and emerging LLM-driven search surfaces.
• Identify content gaps and keyword opportunities that can drive net-new organic traffic and inbound leads.
• Own backlinking strategy in order to improve domain visibility and authority.
• Web Content & Experience
• Partner with the web development and brand teams to ensure on-site experiences that are visually compelling, and optimized for conversion.
• Partner with external vendors and news outlets as needed to ensure domain authority is optimized.
• Manage the e-commerce storefront digital experience and its integration into other parts of the website to ensure pipeline goals.
• Nurture unknown and anonymous visitors through smart content strategies, progressive profiling, and personalization.
• Analytics & Optimization
• Track, analyze, and report on inbound metrics including organic traffic, conversion rates, form fills, and lead quality.
• Use data to identify friction points in the visitor journey and prioritize optimizations with the highest impact on inbound volume.
• Apply a test-and-learn mindset to continuously improve web performance across pages and programs you own.
• Who You'll Work With
• Web Development & Brand: Day-to-day collaboration to bring conversion-focused experiences to life and align on conversion optimization
• Product Marketing: Align web content and messaging to product positioning and campaign themes.
• Marketing Operations: Partner on lead capture, form configuration, attribution tracking, and MarTech integrations.
• Content Marketing: Collaborate on content lead journey, and the optimization of searchability and CTAs for blogs, whitepapers, case studies through agentic AI-enabled content creation.

Requirements

• Required
• 3-5 years of experience in demand generation, digital marketing, or web marketing with a focus on inbound lead generation and conversion optimization.
• Demonstrated experience imp

Additional Information

A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB's data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. For more information, visit www.enterprisedb.com Role Overview We are seeking a Demand Generation Lead, Web & Digital Experience to own the execution of EDB's inbound lead generation strategy. This role sits within the demand generation team, reporting to the Director of Demand Generation, working in close alignment with web, content marketing, and product marketing - focused on reaching buyers with intent, bringing them to the site, and converting them into qualified inbound leads (contact form fills, demo requests, and booked meetings). You will build and refine conversion-focused channels and experiences, ensure the website is a high-performing inbound conversion tool, and support EDB's e-commerce storefront as a self-serve pipeline source. This includes optimizing how EDB shows up across traditional search (SEO), LLMs (AEO), and other external web surfaces - capturing demand where buyers are already looking. This is a hands-on, execution-oriented role for someone who understands how buyers move through a digital experience and knows how to optimize every touchpoint - from first discovery to on-page conversion - to drive action.

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Company Intel

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