Brand Executive / Trade Marketing Executive

Responsibilities

• Develop and execute brand campaigns / trade marketing plans across various marketing channels (Modern Trade, General Trade, HORECA)
• Track and analyze the effectiveness of trade marketing campaigns in order to provide appropriate recommendations/insights to the Brand manager / Brand Principal to drive continuous improvement
• Work on increasing the visibility of company's products by developing and executing in-store promotions, displays, and trade events in collaboration with retail partners
• Collaborate with cross-functional teams to ensure brand consistency across the organisation
• Identify and capitalise on emerging trends and opportunities to elevate the brand
• Work closely with in-house designers to create compelling content (e.g. social media posts &/or promotional materials) to enhance brand visibility and awareness
• Manage and control the brand's budget to ensure efficient and effective use of resources for various programs and initiatives
• Monitor inventory level and ensure no out-of-stock situations
• Facilitate and be present for the brand's activation activities

Requirements

• Minimum 2 years experience in brand management / marketing in FMCG industry
• Diploma in Marketing / Business Management
• Possess experience working with Modern Trade, General Trade, Food Services
• Strong analytical and problem-solving skills to measure and optimise brand performance
• Excellent communication and interpersonal skills to collaborate with stakeholders
• Proficient in creating high-quality, on-brand content for both digital and print platforms
• Singaporeans preferred
• 5.5 Work days (Alternate Saturday)

Additional Information

We are looking for a Brand Executive / Senior Executive.

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