Campaign Strategist

About the role

Integration meets Innovation At Celigo, we believe integration should empower - not exhaust - innovation. As a modern Integration and Automation Platform (iPaaS), we're on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world. We're looking for a full-time Campaign Strategist to design and execute integrated, AI-powered marketing programs within the ecommerce segment. This role architects sophisticated multi-channel campaigns from concept through measurement, combining automation, intent signals, and creative strategy to drive meaningful engagement, audience growth, and measurable campaign impact across this fast-moving landscape. The ideal candidate is a strategic builder with a strong track record of architecting sophisticated, multi-channel campaigns that deliver measurable results in the ecommerce segment. They bring deep eCommerce fluency, including understanding platforms like Shopify, integration ecosystems, and buyer journeys, along with AI-forward thinking that leverages automation and AI tools to scale campaign operations. They apply systems thinking to design integrated programs that connect intent signals, automation workflows, and cohesive customer experiences. They excel at both strategic architecture and hands-on execution. What would you do if hired? Campaign Architecture & Strategic Design Architect integrated marketing campaigns from concept through post-campaign analysis, in alignment with global stakeholders and centralized decision-making frameworks. Translate business priorities into clear campaign strategies, target audiences, messaging frameworks, and channel plans. Build and manage an integrated campaign roadmap aligned to strategic marketing priorities and audience engagement objectives Design and implement AI-powered campaign automation workflows, leveraging intent signals, behavioral data, and engagement patterns to trigger personalized outreach and nurture sequences. Audience, Messaging, and Testing Define campaign audiences using firmographic, behavioral, and intent data. Partner with product marketing and content to develop campaign narratives and asset requirements. Design and execute sophisticated experimentation frameworks (A/B and multivariate tests) across messaging, creative, channels, and offers, leveraging AI-assisted creative development to continuously improve campaign performance. Execution and Channel Management Execute multi-channel campaigns across email, digital, and events, ensuring coordinated delivery across marketing channels. Coordinate timelines, assets, and launches across teams to ensure on-time delivery. Support field and segment-specific programs, including ecommerce-focused events and campaigns. Measurement, Optimization, and Reporting Define success metrics and measurement plans for every campaign. Analyze campaign performance across engagement, audience behavior, and conversion trends to generate actionable insights and inform optimization. Deliver clear insights and recommendations to leadership. Marketing Operations and Systems Working with MOPS, build and manage campaigns in Salesforce and HubSpot, including automation, tracking, and attribution. Ensure campaign data integrity and accurate reporting in partnership with RevOps. Improve processes and workflows to scale campaign execution efficiently. Cross-Functional Collaboration Work closely with Sales, Product Marketing, Content, RevOps, and Field Marketing to deliver cohesive go-to-market execution. Act as the central owner, ensuring campaigns are aligned, coordinated, and results-driven. Who are we looking for? Skills & Abilities Strong analytical skills with the ability to turn data into action. Comfortable managing multiple campaigns and priorities at once. Ability to thrive in a fast-paced, agile environment Systems thinking: ability to design integrated campaign frameworks that connect data sources, automation tools, and go-to-market execution into cohesive, scalable programs. Education & Experience 7+ years in B2B campaign management or demand generation, with demonstrated progression to strategic campaign architecture roles. Experience architecting and executing sophisticated, multi-channel campaigns for B2B SaaS that integrate automation, intent signals, and personalization (iPaaS or integration platform experience preferred) Proven track record of owning integrated campaigns aligned to strategic marketing objectives within the ecommerce segment. Deep eCommerce fluency: understanding of platforms (Shopify, NetSuite), integration ecosystems, buyer journeys, and the unique challenges of scaling eCommerce brands. Experience with AI-powered marketing tools and automation workflows (e.g., AI SDRs, intent data platforms, automated campaign orchestration, or similar AI-assisted

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