Senior Brand Events Manager (F/H) - CDI

Responsibilities

• Strategy & Development
• Define and lead Westfield's global event strategy across 12 countries (Europe & US)
• Develop and strengthen a portfolio of 360° event campaigns aligned with the overall brand strategy
• Build and integrate distinctive IPs at the core of brand experiences
• Define campaign objectives and associated KPIs in line with the Group's marketing strategy
• Execution & Management
• Develop toolkits and guidelines for regional teams to support the deployment of brand events across Westfield centers
• Oversee implementation with local teams (marketing teams and agencies)
• Coordinate internal stakeholders (marketing, CRM, social media, media, Rise, data) and external partners . Select and manage agencies and partners
• Ensure consistency and quality of the brand experience across all markets
• Partnerships & Revenue
• Identify and activate high-value partnerships generating both visibility and revenue (brands, IPs, talent, etc.)
• Work closely with our in-house retail media agency (Westfield Rise) in charge of commercializing our owned physical and digital spaces, to develop new revenue streams
• Build strong, win-win relationships with retailers and partner brands
• Key Challenges
• Establish events as a core pillar of the Westfield brand strategy
• Deliver a high-impact, visible, and differentiated annual program with a strong consumer-centric approach
• Strengthen brand preference through memorable and immersive experiences
• Balance creative excellence, operational efficiency, and business performance
• Generate measurable value (traffic, engagement, revenue)

Requirements

• Minimum 8 years' experience in events, brand activation, or experiential marketing
• Proven experience managing complex, multi-country projects
• Strong ability to lead cross-functional and international ecosystems
• Expertise in partnerships and negotiation (brands, talent, IPs, etc.)
• Strategic mindset combined with strong operational capabilities
• Excellent understanding of brand, audience, and monetization challenges
• Fluent English required (both written and spoken)
• 📌 Our Benefits
• Compensation package: Attractive fixed salary paid over 13 months + annual bonus based on performance + profit-sharing scheme
• Transport: Betterway program allowing you to choose your mobility option (100% reimbursement of your public transport pass or €700 if you opt for electric mobility), as well as a green mobility offering (fleet of electric bikes)
• Health: Excellent health insurance with additional top-up coverage (included for €1.10), plus provident insurance
• Meals: Meal voucher card and/or access to the company restaurant (100% fresh and seasonal products guaranteed)
• Time off: 30 days of paid leave and 5 to 6 additional RTT days per year
• Friendly environment & sharing:
• In-house café with a barista preparing personalized hot drinks
• Friday morning brunch
• Coffee machines with fresh beans, tea, and water (still, sparkling, and hot) available
• Sport: On-site gym (free access + coaching sessions every lunchtime for €90/year), showers and changing rooms comparable to a 5-star hotel (fully equipped)
• Extras: Dry-cleaning service and parcel r

Benefits

Additional Information

About Unibail-Rodamco-Westfield Unibail-Rodamco-Westfield (URW) operates vibrant retail-anchored destinations in many of the world's best cities and urban areas. This powerful network attracts over 900 million customer visits annually, supports the growth of major retailers, and makes a significant social and economic contribution to local communities. This network includes 66 owned shopping centres in the US and Europe that represent around 88% of the Group's €49 Bn asset portfolio - with 41 centres operating under the iconic Westfield brand. URW also has partners who operate Westfield-branded destinations in fast-growing new markets. Through its 'A Platform for Growth' business plan, URW is generating organic growth, leveraging the power of the Westfield brand, and unlocking capital light growth opportunities to generate compelling shareholder returns. This is supported by the Group's 'Better Places' sustainability roadmap, which has established URW as a leader in the real estate industry and one of the 100 most sustainable companies in the world. URW's stapled shares are listed on Euronext Paris (Ticker: URW). The Group is rated BBB+ by Standard & Poor's and Baa2 by Moody's. For more information, please visit www.urw.com Your Mission Within the Corporate Marketing team, you are responsible for defining and deploying Westfield global event strategy . Your objective : position events as a key driver of brand visibility, traffic, and revenue . You will build a portfolio of 360° event campaigns , integrating strong I P s * , strategic partnerships, and omnichannel activations on an international scale. * IPs = Intellectual Properties - proprietary or licensed concepts, formats, or universes that can be replicated, and scaled across markets - e.g.: movie license, gaming license...)

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