General Manager, SEA (Kuala Lumpur-Based)

About the role

Our SEA team isn't a traditional corporate satellite; it's a regional engine. We are currently solving the challenge of breaking into fragmented markets with a lean, high-impact model. We're moving away from incremental growth to find unconventional partnerships that spark emotion and challenge the legacy players.

Responsibilities

• Define and drive the commercial strategy to make Nothing a household name across Southeast Asia.
• Identify, structure, and close high-impact partnerships with telcos, distributors, and retail innovators.
• Build a regional growth engine by developing unconventional partnership models that scale.
• Translate our global ambition into sharp, market-level execution that works on the ground.
• Act as the brand custodian, ensuring Nothing feels local and relevant without losing its global edge.
• Partner with HQ teams to align regional needs with our global branding & product roadmap.
• Prioritise resources ruthlessly, deciding where to go deep and where to scale for maximum impact.

Requirements

• Regional expertise across Southeast Asia, with deep local knowledge in at least one key market such as Thailand, Indonesia, Vietnam, the Philippines, or Malaysia
• Fluent in Mandarin to bridge the gap between our regional partners and the global supply chain.
• A proven track record of building and scaling revenue-driving partnerships from scratch.
• High ownership and a builder mentality-you create structure where there is none and never say "that's not my job."
• A pragmatic approach to problem-solving, focusing on what works in-market rather than what looks good on a slide.
• Comfortable with the speed and ambiguity of a startup; you move fast because you're independent.
• An instinct for design and culture, with the drive to deliver excellence in every partner interaction.
• Why Nothing

Additional Information

About Nothing Nothing exists to make tech feel exciting again. We're building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something. Founded in London in 2020, we've grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we're now sold in 40+ markets with millions of users worldwide.

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