Marketing Manager- Food (Contract)

About the role

CLEAR is building THE secure identity company of the future. million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Are you a customer-obsessed email marketer with a proven track record? looking for a CRM Marketing Manager to own lifecycle strategy and execution for lifecycle marketing roadmap and create & execute campaigns and A/B tests across email, SMS, direct mail, and mobile (push and in-app) using Iterable. hands-on in building and executing your strategy to drive acquisition reactivation, nurture customer relationships, enhance brand loyalty, and We're seeking a data-driven lifecycle marketer with excellent reporting skills and experience collaborating with Creative, Product, and Data teams. results, this is an opportunity to shape our digital messaging strategy. -------------------------------------------------------------------------------- Use your hands-on experience building email and SMS campaigns and automations to deliver segmented, targeted, and personalized programs that drive Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts Work cross-functionally with Product and Data teams on experimentation and to continually improve our Iterable setup and ability to segment and target customers with tailored messaging Maintain a high bar for marketing creative and copy across lifecycle campaigns and proactive share-out of what's resonating with customers Proactively monitor and report out lifecycle campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention Statistically significant performance lift in engagement metrics (e.g., Rate, CTR, CVR) through continuous testing and optimization Increased Member retention and uplift in average Customer Lifetime Value (CLTV) driven by effective segmentation and targeting directly to CRM initiatives Streamlined and scalable marketing automation infrastructure with improved delivery performance and reduced latency CRM stack integration completeness and data synchronization health across platforms similar platforms like Braze, Klaviyo, Cordial also welcome) Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value across email, SMS, direct mail, push and in-app notifications Experience collaborating cross-functionally with Product, Creative, and Data & Excellent skills in campaign analysis and A/B testing design with excitement calculated risks, and think creatively to drive channel growth Up-to-date on the latest trends and best practices in lifecycle marketing HTML/CSS experience is a plus At CLEAR, we help YOU move forward - because when you're at your best, we're at an open concept and plenty of conference rooms and casual co-working spaces. also offer catered lunches every day and have fully stocked kitchens. the office, we invest in your well-being and learning & development with stipends and reimbursement programs. We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer performance. compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units. origin, disability, protected veteran status or other characteristics protected disabilities or protected needs. change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment. LinkedIn profile).

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