Data Management and BI Senior Manager, GOC

Responsibilities

• Execute and continuously advance media measurement, including setup and reporting for campaigns, ROI analysis, forecasting, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices and methodologies.
• Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, aligning with client business goals while maintaining WPP's analytical rigor.
• Collaborate closely with internal teams and external partners on measurement projects, custom studies, and KPI development.
• Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for client needs, leveraging WPP's tooling and expertise where appropriate.
• Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing new approaches to the team.
• Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with business objectives.
• Partner with WPP's Data Engineering for data and dashboard support, and with WPP's Data Science for applying advanced methods to client challenges. This role does not own data pipeline or model development, but facilitates these efforts for the client.

Requirements

• 3-5 years of experience in media analytics, market research, or related fields, ideally within an agency or consultancy environment.
• Bachelor's degree required; advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
• Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within WPP team structures while adhering to agency processes.
• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
• Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).
• Life at WPP Media & Benefits:

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact: As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager Performance Anallytics who will:

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