Content Adoption & Experience Lead, Senior Manager

Responsibilities

• Content Change Strategy & Deployment
• Define and own the change management and adoption strategy for all AI-led initiatives impacting content workflows and content-producing audiences, aligned to the enterprise AI Adoption framework led by the Change Deployment & Adoption Lead
• Develop comprehensive change management and communication plans that ensure clarity of understanding across all content stakeholders in relation to AI-led changes to content creation processes, systems, review and approval workflows, and ways of working
• Tailor the overarching AI Adoption framework to reflect the unique needs, content workflows, regulatory and compliance considerations, and priorities of content-producing audiences
• Develop standard change management and communication approaches to engage all necessary stakeholders within content teams to successfully roll out new AI-powered content tools, processes, and changes to existing ways of working
• Use optimal ways to engage content leadership and content owners to role model and champion new AI-led content initiatives
• Proactively identify acute and/or systemic change management and communication issues within content populations and manage effectively to resolution
• Feed change signals, adoption barriers, and lessons learned back to the Change Deployment & Adoption Lead to inform enterprise-wide strategy improvement
• Stakeholder Engagement & Activation
• Build and maintain deep, trusted relationships with content leadership, commercial operations leads, and BU Leads to understand audience-specific readiness, concerns, and priorities around AI-powered content capabilities
• Orchestrate closely with AI product owners to ensure activation engagements for content audiences are aligned to product capabilities, roadmap timing, and launch readiness
• Partner with the Commercial AIA Lead and BU Leads to obtain ongoing feedback on AI content program performance and channel insights back to product teams
• Design and execute stakeholder engagement approaches that build awareness, willingness, and capability to adopt AI content tools across content-producing populations
• Identify and develop content change champions at functional leadership and team levels to amplify adoption efforts across geographies and business units
• Represent content audience needs in cross-functional forums, ensuring content-specific considerations - including review, approval, and compliance workflows - are incorporated into AI product design and rollout planning
• End-to-End Project Planning & Execution
• Create and maintain the end-to-end project plan for each AI-led initiative impacting content audiences, covering scope, milestones, owners, dependencies, and success criteria
• Track project plans to ensure deliverables and milestones are delivered to schedule; proactively escalate risks and develop mitigation plans
• Identify and manage program interdependencies across the AI portfolio that affect content audiences, coordinating with other Adoption & Experience Leads to align sequencing
• Manage multiple concurrent programs and product launches, maintaining execution quality and timeline discipline across all
• Training Creation & Deployment
• Design and implement training programs to support adoption of AI-powered content tools and processes, tailored specifically to the needs, workflows, and content responsibilities of commercial content colleagues
• Own the end-to-end development of training content for each AI product relevant to content audiences - including e-learning modules, live facilitated sessions, job aids, quick reference guides, videos, FAQs, and embedded workflow tools
• Create and maintain user-friendly training materials that support onboarding to new AI content tools and ongoing engagement as products evolve
• Establish a t

Additional Information

ROLE SUMMARY The Content Adoption & Experience Lead is a Senior Manager -level role within Pfizer's AIA Strategy & Operations function, sitting within the Change Deployment & Adoption team reporting to the Change Deployment & Adoption Lead. This role is the dedicated change, adoption, and training owner for all AI-led initiatives impacting content creation, management, and distribution workflows across commercial audiences. Content represents a foundational and high-volume workflow within Pfizer's commercial operation - spanning field-facing materials, promotional assets, medical and scientific content, and digital channel outputs - and the adoption of AI-powered content capabilities requires careful change orchestration, audience-specific enablement, and sustained engagement with content owners, reviewers, and approvers. The role owns the full lifecycle of change and adoption for content-related AI initiatives: from strategy and stakeholder engagement through to training design, deployment, measurement, and continuous improvement - all grounded in a deep understanding of how content colleagues and commercial teams actually create, manage, and distribute content today.

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