Marketing Director

Responsibilities

• Strategy & leadership
• Define and own the B2B marketing strategy for JCDecaux Singapore, aligned with business goals and revenue targets.
• Translate commercial objectives and sales priorities into clear, actionable marketing plans and campaigns.
• Lead, coach and develop a team comprising marketers, a data analyst and graphic/digital designers, fostering a culture of collaboration, accountability and continuous improvement.
• Act as a strategic partner to the Managing Director, Commercial leadership team on positioning, go-to-market, and key client initiatives.
• Sales enablement & collateral
• Build and maintain a robust library of sales tools: pitch decks, product one-pagers, sector playbooks, case studies, proposal templates and post-campaign reports.
• Standardise and continuously refine the JCDecaux value proposition and narrative for different sectors (e.g. travel retain, finance, tech, government, travel).
• Work closely with sales leaders to identify gaps in collateral, improve effectiveness at each stage of the sales funnel and support key pitches.
• Ensure all collateral is on-brand, insight-led, visually impactful and grounded in data and campaign results.
• Data, audience insights & storytelling
• Own the narrative around traffic data, audience profiles and measurement for JCDecaux Singapore.
• Translate data from your analyst (mobility patterns, impressions, reach/frequency, audience segments, ROI indicators) into clear, actionable insights and simple visuals.
• Develop sector-specific insights reports, benchmarks and whitepapers that demonstrate how OOH and JCDecaux solutions drive long-term brand and business KPIs.
• Partner with regional/global teams to localise and enhance global insights and measurement tools for the Singapore market.
• Content, thought leadership & education
• Develop and execute an annual content calendar: insights reports, trend pieces, case studies, short videos, infographics, playbooks and newsletters.
• Showcase best-in-class campaigns (strategic challenge, solution, creative, media, results and testimonials) to inspire and educate agencies and advertisers.
• Strengthen JCDecaux's position as a thought leader in OOH, data-driven media and urban audiences via LinkedIn, trade media, PR and industry platforms.
• Design and run education programmes for agencies and clients (lunch & learns, workshops, webinars, immersion sessions) that help them leverage OOH to achieve long-term goals and KPIs.
• Brand & product marketing
• Ensure consistent brand positioning and visual identity across all external communications, sales materials and digital touchpoints.
• Lead go-to-market strategies for new media assets and innovations (e.g. digital formats, programmatic OOH, data products), with clear value propositions and proof points.
• Develop vertical and product playbooks that link JCDecaux solutions to client objectives (awareness, consideration, offline/online traffic, app installs, sales lift, etc.).
• Operational excellence & stakeholder management
• Build operationally efficient processes to manage multiple concurrent projects, campaigns and deadlines across your team and stakeholders.
• Implement simple, transparent workflows for briefing, prioritisation, approvals, and tracking of marketing initiatives.
• Collaborate closely with sales, operations, campaign management team and regional/global marketing teams, ensuring alignment and timely delivery of joint projects.
• Communicate proactively with stakeholders on timelines, expectations and progress, managing trade-offs and dependencies effectively.
• Measurement & continuous improvement
• Define clear KPIs for marketing (e.g. content usage by sales, opportunity influence, engagement with insights/content, event outcomes, category penetration).
• Establish feedback loops with the sales team to understand what works in market and continuously improve
• materials and strategies.
• Monitor performance of campaigns and key initiatives, extracting learnings and applying them to future planning.
• Experience & Qualifications:
• 10-12+ years of marketing experience, with a strong B2B focus in media, advertising, technology, martech, or related industries.
• Experience working in or closely with

Additional Information

JCDecaux Singapore is seeking a highly strategic and hands-on Marketing Director to lead our marketing function and a multidisciplinary team comprising marketing, data analyst and graphic/digital designers. Reporting to the Managing Director, you will be responsible for developing and executing a B2B marketing strategy that positions JCDecaux as the preferred media partner for advertisers and agencies, and that directly supports our commercial objectives. This role is ideal for a commercially minded marketing leader who can turn data and audience insights into compelling stories, build high-impact sales collateral, and drive effective collaboration across sales, product, regional/global marketing, and external partners.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at JCDECAUX OUT OF HOME ADVERTISING PTE. LTD.? Share your experience