Paid Media Lead

About the role

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU'LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe. All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. JOIN US Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are. Take the next step in your career together with us. The journey starts here. If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.

Responsibilities

• As Paid Media Lead, you lead full-funnel paid media planning and execution, ensuring alignment between global direction and local business priorities to drive strong commercial results across channels.
• You will:
• Lead the development of full-funnel paid media plans across channels, aligning global frameworks with local commercial priorities and marketing calendars
• Drive media activation and ongoing performance optimization, ensuring campaigns deliver strong ROI and business impact
• Monitor and follow up on campaign performance, leading regular reviews and identifying opportunities to improve results
• Manage media budgets and investments, ensuring efficient allocation and strong return across campaigns and channels
• Lead and collaborate with media agencies, ensuring high-quality execution and alignment with global standards
• Partner with cross-functional teams to align paid media activities with commercial plans and business objectives
• WHO YOU'LL WORK WITH
• You'll work closely with Commercial, Marketing, and Customer Activation teams, collaborating with global media teams and local agency partners to deliver strong and aligned media execution.
• This role will be reporting to the Marketing Manager.

Requirements

• We are looking for people who...
• Have a degree in Marketing, Communications, Business, or a related field
• Bring 5-7 years of experience in digital or performance marketing, with a strong focus on paid media channels
• Have proven experience in managing media budgets and delivering ROI-driven campaigns
• Are analytical and data-driven, with the ability to translate insights into actions
• And people who are...
• Collaborative and strong in stakeholder management, working effectively across teams and partners
• Commercially driven and results-focused
• Structured and proactive, able to manage multiple priorities
• Passionate about digital marketing, performance optimization, and continuous improvement

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