Influence Director B2B

Responsibilities

• Team Leadership & Resource Management
• Mentor, delegate to, and elevate junior team members, fostering a collaborative and high-performing team environment.
• Commercial & Strategy Development
• Bring a true commercial mindset, with a keen eye on scoping out projects, tracking profitability, and understanding the costs attached to running our products and campaign types.
• Actively contribute to and develop tailored Influencer strategies for our B2B and corporate clients: recommend objectives, targets, action plans, influencer selection, content calendars, and budgets.
• Support additional agency growth projects as required, including leading/supporting new business pitches, market reviews, and competitive trend analysis.
• Client & Stakeholder Management
• Maintain, build, and nurture successful client relationships, successfully selling in creative ideas and content streams in quick-turnaround and high-pressure situations.
• Present creative ideas and sell content solutions confidently to internal stakeholders, as well as new and existing clients.
• Align and collaborate seamlessly with media, PR, social, brand activation, digital, and all other internal and external stakeholders to deliver integrated, best-in-class campaigns.
• Campaign Execution & Production
• Oversee the end-to-end execution of complex, multi-layered influencer campaigns, ensuring timelines, budgets, and deliverables are met to the highest agency standard.
• Liaise with production teams and talent managers to oversee content creation, from social-first assets to large-scale production shoots.
• Advocacy & Thought Leadership
• Assist in the development of and participation in promoting our Business Influencer offering across the wider Ogilvy network and industry-we are proud of what we do and want everyone to know about it!
• Stay up-to-date with cultural/social trends, B2B audience behaviors, and emerging industry technology to keep our clients ahead of the curve.
• Desired Skills and Experiences
• Diverse Professional Background: While influencer experience is key, we highly value candidates with a background in Corporate PR, Sales, or B2B Account Management, as this provides a deep understanding of corporate reputation, stakeholder management, and the B2B sales funnel.
• Production Savvy: Solid knowledge of the content production process (including licensing, usage rights, and shoot logistics) with a proven track record of managing end-to-end campaigns from concept to post-campaign reporting.
• Relationship Builder: Demonstrated experience in building productive, trusting relationships with both co

Benefits

Additional Information

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About Ogilvy Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury's, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard. In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world's biggest festival of behavioural science and creativity, Nudgestock - now in its 12th year .

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