Senior Account-Based Marketing Specialist (Japan/Korea)

Responsibilities

• ABM Strategy & Execution
• Design, implement, and optimize ABM programs focused on cross-sell, upsell, and expansion within existing accounts.
• Leverage data and insights to create targeted campaigns that align with account plans and business objectives.
• Customer Engagement
• Lead regional customer webinar programs-owning strategy, content, promotion, and performance measurement.
• Develop tailored initiatives that drive product adoption, retention, and lifetime value.
• Event Collaboration
• Act as the marketing lead for flagship events (e.g., AVEVA World, AVEVA Days) to strengthen account relationships and advocacy.
• Performance Measurement
• Defined KPIs (pipeline, expansion revenue, account engagement), track account progression, and optimize strategies using data-driven insights.
• Localization & Innovation
• Adapt global ABM best practices for regional relevance while maintaining alignment with global standards.
• Pilot new approaches (1:1, 1:few, 1:many) and scale successful initiatives across the region.
• Essential requirements

Requirements

• Bachelor's degree in marketing, Business, or related field (Master's degree is a plus).
• 3+ years of experience in B2B marketing with a strong focus on ABM, customer marketing, or demand generation.
• Proven success designing and executing ABM programs that deliver measurable growth.
• Fluent in Japanese or Korean and English (essential for local engagement and global collaboration).
• Strong project management and stakeholder engagement skills in a fast-paced environment.
• Data-driven mindset with experience defining KPIs and optimizing campaigns.
• Familiarity with ABM platforms, CRM, and marketing automation tools.
• Experience supporting product launches and collaborating with product marketing teams.
• Knowledge of regional industries and customer lifecycle strategies.
• Marketing at AVEVA
• Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
• Find out more: https://www.aveva.com/en/about/careers/
• Come and join AVEVA to create

Benefits

Additional Information

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals and minerals - safely, efficiently and more sustainably. We're the first software business in the world to have our sustainability targets validated by the SBTi, and we've been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We've also recently been named as one of the world's most innovative companies. If you're a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers . For more information about our privacy policy and how to manage cookies, visit our Privacy Policy . Position: Regional ABM Specialist Location: Seoul, Korea or Tokyo, Japan Employment: Regular, full time, hybrid work arrangement The job As the Regional ABM Specialist for Japan and Korea, you will design and execute high-impact account-based marketing strategies that deepen customer relationships, accelerate cross-sell, and drive expansion. You'll collaborate closely with Sales, Customer Success, and Adoption teams to deliver personalized experiences that maximize customer value and business growth. This is a strategic and highly visible role where your work directly influences customer success and revenue growth in one of AVEVA's most important regions. You'll have access to world-class tools, cross-functional teams, and the autonomy to pilot innovative approaches that deliver measurable impact.

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