Senior Growth Marketing Manager, SME

Responsibilities

• Growth Strategy & Execution
• Develop and implement a comprehensive growth marketing strategy focused on upsell and cross-sell within our existing seller base, aligned with Payoneer's business objectives and True ICP customer segments.
• Execute and continuously optimize multi-channel growth campaigns (including but not limited to email, WeCom, offline events, webinars) to drive seller engagement, product adoption, and conversion.
• Fuel the sales pipeline by generating and nurturing high-quality demand through targeted marketing automation and customer lifecycle management strategies.
• Maintain an integrated marketing campaign calendar, ensuring timely execution and strategic alignment across all online and offline marketing initiatives.
• Key Account Insights & Lifecycle Marketing
• Conduct ongoing deep-dive analysis of key account needs and pain points through research, data analytics, and interviews to inform product and marketing strategies.
• Design and execute key account-specific growth programs, personalized communications, and loyalty initiatives to increase customer lifetime value.
• Ecosystem Partnerships & Brand Advocacy
• Forge and manage strategic partnerships with key marketplaces, service providers, and ecosystem players to leverage collective resources for co-marketing activities and expanded brand reach.
• Drive brand advocacy within the seller community through customer case studies, industry events, and community management to boost Payoneer's advocacy and referral rates.
• Cross-Functional Collaboration & Project Management
• Collaborate closely with Customer Success, Product and Vertical BUs, and RevOps team to ensure full synchronization of campaign goals, messaging, and timelines.
• Manage end-to-end campaign execution, including milestone tracking, deadline management, and resource coordination.
• Performance Analysis & ROI Optimization
• Establish clear marketing objectives and KPIs; conduct regular, in-depth performance analysis to refine strategies using a data-driven approach.
• Provide strategic updates and performance reports to leadership and key stakeholders, translating data into actionable insights and recommendations.

Requirements

• Background
• Bachelor's or Master's degree in Business, Marketing, or a related field.
• 10+ years of professional experience, with at least 6 years specifically in B2B marketing, preferably within the cross-border e-commerce, FinTech, or global payments sectors.
• Core Competencies & Experience
• Proven Growth Marketer: Strong background in growth marketing and validated project management skills, with the ability to own and execute multi-channel strategies.
• E-Commerce Ecosystem Expert: Deep market knowledge and established network within the cross-border e-commerce seller ecosystem.
• Data-Driven Analyst: Strong analytical skills with a proven ability to use data to optimize campaigns and demonstrate marketing ROI.
• Tech-Savvy Practitioner: Hands-on experience with marketing automation platforms (e.g., Salesforce, Marketo, Braze) and digital marketing channels.
• Exceptional Communicator: Outstanding verbal and written communication skills in both English and Chinese.
• Personal Attributes
• Results-oriented with strong drive and execution capabilities.
• Excellent cross-functional collaboration skills and customer empathy.
• Adaptable and innovative, thriving in a fast-paced, evolving environment.
• #LI-AL1
• The Payoneer Ways of Working
• Act as our customer's partner on the inside
• Learning what they need and creating what will help them go further.
• Do it. Own it.
• Being fearlessly acc

Additional Information

About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world's underserved businesses to a rising global economy. We're a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows-including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence-we give businesses the tools they need to work efficiently worldwide and grow with confidence. Senior Growth Marketing Manager, SME We are seeking a seasoned Senior Growth Marketing Manager to focus on our key existing clients (primarily SMEs in cross-border business). You will be responsible for developing and executing data-driven growth marketing strategies, gaining deep insights into client needs, and closely collaborating with the Customer Success Management (CSM) team. Through targeted multi-channel campaigns, you will enhance client loyalty, drive upsell and cross-sell opportunities, build Payoneer's brand influence within the seller community, and ultimately foster word-of-mouth advocacy and new client referrals to achieve sustainable business growth. Location: Shanghai On-site Full-time

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