Growth Marketing Executive

About the role

We're looking for a growth-obsessed marketer who lives and breathes social media. You know what's trending before it peaks, you understand why certain TikToks and Reels blow up,and you can turn "boring" SME finance topics into content people actually wantto watch and share. You also know how to drive growth beyond the feed - through SEO and digital marketing that brings in qualified leads. This is a hands-on role for someone who tests fast, learns from data, and isn't afraid to try unconventional ideas.

Responsibilities

• Create viral-ready video content - plan, script,shoot and edit short-form videos for TikTok, Instagram Reels and YouTube Shorts that grow our audience and brand.
• Run growth experiments - design and execute growth hacks across paid and organic channels, measure results, and double down on what works.
• Own SEO and digital marketing - improve oursearch rankings and run digital campaigns (SEO, SEM/Google Ads, social ads,email) that bring in qualified leads.
• Stay on trend - spot emerging formats, sounds,memes and platform features early, then move fast to ride them before they peak.
• Own the content calendar - keep a consistentpublishing cadence across our social channels and manage the community/comments.
• Turn finance into engaging stories - translateSME loan and finance topics into content that's clear, relatable and genuinely entertaining.
• Track and report performance - monitor reach,engagement, follower growth, leads and conversions; use the numbers to sharpen the next campaign.
• Collaborate - work with founders, sales anddesign to align content with business goals and lead generation.

Requirements

• A strong portfolio or examples of social content you've created - ideally videos that performed well or went viral.
• Deep, native understanding of TikTok, Instagram Reelsand short-form video culture in Singapore.
• Solid knowledge of SEO and digital marketing - SEO,SEM/Google Ads, social ads, email and web analytics.
• A growth-hacker mindset: creative, scrappy, data-drivenand quick to test ideas.
• Hands-on video editing skills (CapCut, Premiere, orsimilar) and a good eye for hooks and pacing.
• Out-of-the-box thinking - you bring fresh ideas, not just templates.
• Comfortable being on camera or directing talent, and writing punchy copy/captions.
• Strong sense of trends, timing and what makes content shareable.
• This role sits at the mid-senior level, but we care more about output than years on paper. If you're a fresh graduate with an exceptional portfolio and standout, out-of-the-box ideas, we'dlove to hear from you. Show us what you've made.
• Experience marketing fintech, finance, B2B or SME-focused products.
• Hands-on experience with SEO and analytics tools(Google Analytics, Search Console, Ahrefs/SEMrush, Meta/TikTok Ads).
• Graphic design or motion graphics skills.
• Why Join Us
• Competitive salary of SGD 4,000-6,000/month.
• Real creative freedom to experiment and own our social presence.
• A front-row seat in a growing Singapore fintech whereyour work directly drives results.
• A team that moves fast and rewards bold ideas.

Additional Information

About Smart Towkay Smart Towkay is one of Singapore's leading SME loan marketplaces. We connect small and medium businesses to multiple banks and licensed lenders through a single platform, helping owners secure the right financing faster and with less hassle. We're a fast-moving fintech with big ambitions - and we want a marketer who can make our brand impossible to scroll past.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at SMART TOWKAY VENTURES PTE. LTD.? Share your experience