Communications Specialist

About the role

Cynet Health is looking for a creative, self-driven Communications Specialist to own day-to-day social content across our four brand pages. This is a hands-on content and engagement role for someone who can turn ideas into scroll-stopping posts, write in a distinct brand voice, build genuine community on LinkedIn, and keep a consistent publishing rhythm across multiple audiences. Healthcare staffing experience is a strong plus. *** To apply, submit your resume and a portfolio or samples of social media content you have created *** What you'll do: Create content for four brand pages - plan, write, and publish social content for Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada, each with its own voice and audience. Focus on LinkedIn and Facebook - develop engaging post copy and content for our primary channels, with LinkedIn as the priority platform. Build community on LinkedIn - actively engage with our audience by responding to comments, joining relevant conversations, connecting with industry voices, and growing meaningful engagement around each brand. Own the content calendar - maintain a consistent posting schedule across all pages and plan content around campaigns, awareness dates, and industry moments. Write strong hooks - craft post copy that opens with a compelling first line and drives engagement, not generic filler. Partner with our design team - work with our in-house graphic designers to bring posts to life visually, providing clear creative direction for graphics and video. Manage reputation - monitor and respond to reviews on Glassdoor, Indeed, and Google. Track what works - monitor engagement metrics and use insights to continuously improve content performance. What you bring: 2+ years of hands-on social media content and community engagement experience, ideally managing multiple brand accounts. A portfolio of social content and copy you personally created. Excellent written English with a sharp sense of brand voice and tone. Strong understanding of LinkedIn best practices and community building, plus Facebook. Comfort directing designers - able to brief and collaborate with creative team members rather than design from scratch. Healthcare, staffing, or recruitment industry experience is a strong plus. Self-directed and organized - able to manage a multi-brand calendar with minimal oversight. Cynet Health is a TJC-certified staffing and workforce solutions company headquartered in the Washington, D.C. metro area. Since 2016, Cynet has grown to a presence in all 50 states and a team of more than 3,000 people across the US, Canada, the Philippines, and India. You will join a passionate marketing team building the brand across multiple divisions, with real ownership of the content and community that represent Cynet to the world.

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