Sr. Manager, Marketing Operations

About the role

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

Responsibilities

• In this role you will:
• Build, coach, and develop a high-performing marketing operations and analytics team that scales with the business.
• Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools.
• Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution.
• Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel.
• Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability across the revenue engine.
• Lead structured experimentation and continuous improvement to elevate operational maturity and analytics literacy across the marketing organization.
• Translate data into compelling executive narratives that influence Marketing, Sales, and Finance leadership.

Requirements

• You have a Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience.
• You bring 8+ years of experience in marketing operations, marketing analytics, or revenue operations, with 2+ years of people management.
• You have a track record of building, coaching, and developing high-performing operations or analytics teams.
• You have deep working knowledge of Marketo or comparable marketing automation platforms; Marketo certification is a plus.
• You are highly proficient with Salesforce and have built scalable lead lifecycle architecture, routing, scoring, and SLA governance.
• You have working knowledge of Demandbase or other ABM/intent platforms and modern marketing technology stacks.
• You are fluent in BI and visualization tools (Looker, Power BI, or Tableau) and comfortable in SQL working with complex datasets.
• You have strong grounding in attribution modeling, funnel analytics, forecasting, and experimentation design.
• You have defined and enforced data governance standards, including UTM conventions, campaign taxonomy, and lifecycle definitions.
• You are an excellent communicator who can influence executive stakeholders and translate analytics into clear business narratives.
• You thrive in ambiguity, set functional direction, and balance hands-on team leadership with strategic execution.
• You are willing to take on evolving responsibilities based on business needs.
• Job Application Deadline: July 8, 2026
• Pay range for this role:
• $130,000 - $140,000 USD

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