Head of Campaign & Merchandising

Benefits

Additional Information

At Joko, we help consumers shop smarter . Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We're now building an AI-powered shopping assistant to help users find the best products by price, quality, and environmental impact. Having reached profitability in our core market, we're now scaling globally, with a strong focus on the US. It's still day 1, come build the future of shopping with us! 🧚 Our Marketing team No one is more creative and data-driven than this team - they have the best of both worlds. The Marketing Team's mission is to get our product into the hearts of millions of users around the world. The Growth Team builds and scales innovative growth engines to conquer markets, attract, and retain users. The Brand Team shapes Joko's long-term vision and builds a lasting emotional connection with users. The Campaign & Merchandising Team drives our B2C campaign calendar and elevates the shopping experience. The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand. Led by Isa, our CMO, the team is constantly innovating to take the business to new heights. 🌟 Why this role is special Campaigns & Merchandising sits at the intersection of three things that matter a lot to Joko, and that makes this seat genuinely rare: You own the moments when Joko shows up to millions of users. Joko has 6M+ users, and campaigns are how we turn a regular Tuesday into a shopping event. As Head of Campaigns & Merchandising, you set the calendar, the bar, and the cadence, and you see the impact land on millions of users within hours, not quarters. You own a real commercial lever, not a marketing afterthought. Media Fees are a growing revenue line for Joko, and the campaign calendar is what unlocks them. You'll own what we sell to merchants, how we package it, and how we grow it, with the autonomy to shape the product end-to-end, partnering closely with B2B. You lead a real team with executive visibility. You inherit a team of three plus one intern, including the Content Factory, and you'll define how it evolves as the function grows. This is a build role, with direct visibility to the CMO and the founders. 🎯 What you will do As Head of Campaigns & Merchandising, your mission is to own Joko's B2C campaign calendar end-to-end, scale the Content Factory and Media Fees product as Joko grows, and sharpen media performance so it becomes a meaningful driver of Joko's revenue. You will report to Isa (our CMO) and partner closely with B2B, Brand, Product, Data, and senior leadership. Own the B2C campaign calendar. You'll plan and execute with your team Joko's campaign moments from end to end: choosing the merchant offers, shaping the creative narrative, coordinating B2B, Brand, CRM, Influence, Merchandising and measuring impact. You set the calendar, you defend it, and you raise the bar campaign after campaign, adjusting based on what worked, what didn't, and what's coming next in the business. Define and grow the Media Fees strategy. Media Fees are how Joko monetizes campaign visibility for merchant partners. You'll define the offer, the packaging, and the pricing, always protecting user experience first. You'll partner with B2B to grow the revenue line, monitor booking ratios, build the Media Fees kit that the B2B team takes into merchant conversations, and own monthly performance reporting. Lead the Content Factory. You'll oversee the in-house team producing campaign content across CRM, Merchandising, Social, and Influence. You'll set quality standards, scale output with AI where it makes sense, and make sure every piece delivered to merchants and brand partners is on-brand, on-time, and good enough to be proud of. You'll also be one of the key points of contact with selected key merchants on content. Drive measurable impact. You'll obsess over the metrics that matter (traffic on the app, conversions, engagement, advertising revenue) and use data to continuously sharpen strategy and execution. You'll report impact to senior leadership in a way that's sharp, honest, and actionable. Build and grow the team. You inherit a team of three plus one intern. You'll define how this team evolves over time: what to hire next, what to automate, where to specialize. You'll coach the team to operate at Joko's standard. 👀 Who we're looking for Experience : You have 8+ years of experience in campaign management, e-commerce, merchandising, or a closely related field. You've owned a campaign calendar end-to-end at a meaningful scale, in an environment where commerc

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