British University Vietnam - International Student Recruitment Manager, China

About the role

British University Vietnam International Student Recruitment Manager, China Department: International Student Recruitment & Business Development China-based (remote), with travel to Vietnam Reports to: Head, International Student Recruitment Full-time | Remote - China | Higher Education | Mandarin required About BUV British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London, University of Staffordshire, University of Stirling and Arts University Bournemouth. BUV is rated a 5 Star university of excellence by the world recognized QS organization and maintains a QAA IQR accreditation for its programs. BUV has three main brand drivers: Offering accredited British and international higher education and training in Vietnam; Providing 5-star university campuses, learning spaces, and services; Including a compulsory personal and social growth program that prepares students for the future of life and work. Established in 2009, BUV provides teaching for undergraduate and graduate programs. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation. With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programs, BUV helps students gain professional knowledge and practical skills to meet employers' requirements as well as be ready to develop their careers immediately after graduation. Students study at BUV's world class and state of the art campus in the Ecopark township. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognized as one of the best educational environments in Asia. Position purpose BUV established an International Student Recruitment (ISR) department in September 2024, strengthen BUV's brand outside of Vietnam and grow international enrolments. ISR is responsible for recruiting international students for full-degree pathway, undergraduate and postgraduate programmes at BUV. China is a priority strategic market for BUV's international growth. In the medium term, Business‑to‑Business (B2B) recruitment through trusted education agencies is the University's primary channel for student recruitment in China. The postholder will serve as BUV's principal liaison and primary institutional representative in China, with overall responsibility for managing and developing a portfolio of contracted student recruitment agencies to achieve annual Chinese enrolment targets. The role will focus on building deep, long‑term partnerships with key existing agencies, while identifying and securing new business with market‑leading partners. The postholder will have native‑level Chinese language proficiency and a minimum of five years' professional experience operating in the Chinese higher education sector. This is a remote‑based role located in China, with regular (e.g. monthly) travel to BUV's campus in Vietnam. Frequent travel within China will also be required. The postholder will provide partial supervision to one Chinese‑speaking International Student Recruitment Officer, who will support administrative and logistical activities, lead on B2C (direct‑to‑student) recruitment, and manage the conversion of Chinese agents' applications. Areas of responsibility Act as BUV's principal liaison and on-the-ground institutional representative in China, serving as the primary day-to-day point of contact Lead the implementation of BUV's international student recruitment strategy in China Develop a portfolio of market-leading Chinese recruitment agencies Strengthen and grow BUV's existing key partnerships Apply BUV's agency appointment, due diligence, and governance procedures to onboard new strategic partners Develop and maintain relationships with key stakeholders (agency leadership) Effectively market and promote BUV's portfolio to high-level external stakeholders and decision makers in China Conduct frequent visits to agency offices, delivering staff training, promotional and conversion activities Identify and leverage collaborative, cost-effective marketing opportunities with agencies (with a preference for scalable digital delivery where appropriate) Accountable for BUV's China B2C activities and the conversion of agent generated prospects, with support from a Chinese speaking International Student Recruitment Officer Undertake annual evaluation of agency performance and China market strategy and make evidence-based recommendations to Head, ISR and CMO Support in the creation of marketing/communications content, relevant to the China market - including Chinese website and social media accounts Represent BUV at international exhibitions and events, deliver webinars and digital outreach sessions Prepare and deliver clear written and verbal reports on recruitment performance, market intelligence, and strategic progress Person spe

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