Healthcare Account Director

About the role

We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways. Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life: As an Account Director in the Healthcare division, you lead strategic client accounts for brands navigating one of the most regulated and relationship-driven industries in marketing. You own the strategy across your portfolio - connecting paid, owned, and earned channels to the business outcomes that matter most to healthcare clients: patient acquisition, lead volume, compliance, and growth. You lead cross-functional teams with confidence, serve as a trusted marketing partner to your clients, and bring the kind of healthcare-specific context that makes the difference between generic recommendations and advice clients actually act on. You're building the skills and portfolio that define what senior client leadership looks like in healthcare at Power Digital. As an Account Director, you'll be responsible for working with clients in the Healthcare division. You will have a broad background with hands-on experience across digital marketing channels and tools. You will help drive performance through integrated marketing tactics across paid, owned and earned channels. As a strategic marketing partner, you will guide clients on how marketing tactics can support business goals and outcomes. As an Account Director, you will lead cross-functional account teams and work closely with Account Managers and channel specialists to optimize performance, identify growth opportunities and strengthen client relationships. In collaboration with internal teams, they will support service expansions, contribute to developing and testing roadmaps and help guide tactical pivots when necessary. This is an exciting opportunity for a strategic digital marketer looking to grow client partnerships and lead impactful marketing initiatives.

Responsibilities

• Client-centric Communication: Builds strong relationships with client stakeholders through proactive communication, regular business reviews and strategic discussions focused on performance, client sentiment and business goals.
• Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Data-driven Insights: Leverages data and analytics platforms, including tools such as Google Analytics and Looker Studio, to identify strategic opportunities and performance insights. Translates findings into clear recommendations, actionable next steps and concise client reporting.
• Measurement Frameworks: Utilizes multiple data sources and attribution methodologies to guide strategic decision-making, budget allocation and campaign optimization. Understands how to prioritize business metrics and validate performance trends through data analysis and testing methodologies.
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members

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