Manager, Marketing Technology & Enablement

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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. Manager, Marketing Technology & Enablement Introduction to the Team Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network. Make An Impact! We're looking for a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team and own the operational layer that allows teams to use the platform consistently and effectively. You'll drive the expansion of our marketing channel capabilities, own global standards and templates, serve as the central enablement leader for our SFMC migration, and own the efficiency improvement s of production processes . This role combines strategic channel planning, operational process design, standards ownership, and hands-on enablement to ensure our marketing technology stack scales effectively for the future. In This Role You Will: Standards, Patterns, and Templates Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels. Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates . Create and enfo rce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows. Partner w ith stakeholder s to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, t o refine the operating model . Training & Enablement Serve as the central owner for all Marketing Operations training and e nablement on all Marketing Operations owned channels . Create comprehensive enablement materials incl uding migration training, how-to guides, quick-reference documentation, and troubleshooting resources, fo r both standard execution a nd new capabilities, enabling Marketing Operations teams to self-serve. Own the operating model for external agency support used for channel productio n, including process design, handoff rules, improvement opportunities, and effectiveness of the support model. New Channel Strategy, Onboarding & Consulting Lead the evaluation, business case development, and proof-of -concept for new marketing channels . Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams . Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness. Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs. Platform Governance, Roadmap & Deliverability Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations. Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools . Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities. Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement. Experience and Qualifications: 6+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design. 4+ years of hands-on experience wi

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