B2B Marketing Content, Manager - LA28 Olympic & Paralympic Games

About the role

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. The Olympics are more than just a competition-they are a global celebration of human potential, perseverance, and unity. We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead the development and execution of B2B content that support awareness, engagement, and revenue goals across digital channels. Working cross-functionally with the e-commerce, creative, product marketing, sales, partnerships and broader marketing team, you will create compelling storytelling and sales-driven content that resonates with corporate buyers, agency partners, and hospitality clients worldwide. This is an opportunity to help shape the voice and positioning of some of the world's most iconic events, including the LA28 Olympic Games, Super Bowl, Final Four, and other premiere properties.

Responsibilities

• B2B Content Strategy & Development
• Lead the creation of B2B marketing content that supports hospitality sales, partner engagement and premium client experiences
• Develop integrated content to support conversion across digital channels including paid media, email campaigns, landing pages and account based marketing
• Partner with sales and product marketing teams to translate hospitality offerings and packages into compelling conversion-oriented messaging for corporate audiences.
• Identify storytelling opportunities tied to major sporting moments, hospitality trends and cultural conversations.
• Ensure all content reflects the brand voice and adheres to Olympic and partner guidelines.
• Multi-Channel Marketing Execution
• Own and manage the B2B marketing content calendar across digital, email, web, social and partner/agency channels.
• Partner with design, photography, and video teams to produce premium marketing assets and campaign materials.
• Ensure content is optimized for different platforms and audience segments, throughout the stages of the customer journey.
• Track asset needs (images, testimonials, campaign visuals) and work with creative resources to keep materials fresh and relevant.
• Support adaptations of marketing assets for different audiences (corporate buyers, agencies, international markets).
• Research & Insight
• Monitor trends and industry news across sports, luxury hospitality and entertainment to identify new content and campaign opportunities.
• Track Olympic and rightsholder milestones to inform timely and culturally relevant B2B marketing initiatives.
• Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation to optimize future campaigns.
• Share trends, competitive insights and emerging content strategies for luxury and sports marketing with the broader On Location team.
• Work closely with marketing and sales leadership to identify content needs that accelerate pipeline growth and support client conversion.
• Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones across Core and Olympic properties.
• Maintain reporting and documentation on content and campaign results, audience insights and content best practices.

Requirements

• 3-5 years of experience in B2B content marketing, preferably in sports, luxury hospitality, or premium events .
• Strong organizational and project management skills; comfortable managing multiple workstreams.
• Strong writing, storytelling and editorial skills

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