Senior Manager, Go-To Market

About the role

At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we're the team behind Money Mart-Canada's largest non-bank branch network-and a leader in financial solutions for underserved communities. From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it. At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people. What You'll Bring to the Table Required - 5-7+ years in go-to-market, product marketing, commercial strategy, or related roles - Experience leading cross-functional product launches - Experience within fintech, financial services, banking, payments, lending, or highly regulated industries - Strong project management experience in complex environments. Committed to Equal Opportunity: MFSG is committed to accommodating applicants up to the point of undue hardship during the recruitment, assessment and selection process. If you are selected for an interview, please notify MFSG if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation, MFSG will work with you to determine how to meet your needs. *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:ea6ce6a4-033e-4de9-8dfd-5a650f91d2b8-0" data-turn-id-container="request-WEB:ea6ce6a4-033e-4de9-8dfd-5a650f91d2b8-0" data-testid="conversation-turn-2" data-turn="assistant"> The Job Senior Manager, Go-To-Market Reporting to the Director, Strategy & Transformation , the Senior Manager, Go-To-Market is responsible for operationalizing go-to-market readiness strategies for products and customer solutions. This role ensures successful commercialization, regulatory alignment, operational preparedness, and market adoption across digital and retail channels.

Responsibilities

• Coordinate commercialization readiness for new products and customer initiatives.
• Partner cross-functionally with Product, Compliance, Risk, Marketing, and Operations teams to drive successful launches.
• Develop and maintain go-to-market playbooks, launch frameworks, and enablement materials.
• Confirm launch timelines and execution readiness across all stakeholders.
• Leverage AI and automation tools to optimize workflows, reporting, and operational efficiency.
• Analyze launch performance, customer adoption, and key success metrics to drive continuous improvement.
• What You Bring to the Table
• Strong understanding of go-to-market strategy, commercialization, and product launch execution.
• Proven ability to lead and influence cross-functional teams in complex, matrixed environments.
• Excellent project management, stakeholder management, and communication skills.
• Analytical mindset with experience leveraging data to evaluate launch effectiveness and customer adoption.
• Ability to balance strategic thinking with hands-on execution.
• Education
• Required
• Bachelor's degree in Business, Marketing, or a related field.
• Preferred
• MBA or equivalent advanced degree.

Requirements

• 5-7+ years of experience in go-to-market, product marketing, commercial strategy, or related roles.
• Experience leading cross-functional product launches from planning through execution.
• Experience within fintech, financial services, banking, payments, lending, or other highly regulated industries.
• Strong project management experience in complex organizational environments.
• Experience collaborating with Product, Compliance, Risk, Marketing, and Operations teams.
• Ability to manage multiple priorities and drive results in a fast-paced environment.
• PMP certification.
• Agile and/or Scrum certification.
• Product Marketing certification.
• Experience leveraging AI, automation, and digital tools to improve operational efficiency and reporting.
• Experience developing launch frameworks, playbooks, and commercialization processes.
• Please note: The salary range for this position is between C$125,000 to C$ 135,000.
• About MFSG - Our Commitment to Responsible Innovation
• This posting is for a current position within

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at momentumfinancialservicesgroup? Share your experience