Executive, Performance (Commerce)

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, E-commerce, or a related field
• 1+ years of relevant experience in performance marketing, ecommerce media, marketplace operations, or digital campaign execution
• Core capabilities:
• Proven hands-on experience in campaign setup, execution, optimization, and reporting across digital media platforms
• Solid understanding of key performance marketing metrics, including ROAS, CAC, CR, and traffic quality
• Good knowledge of conversion funnel dynamics across web, app, and/or marketplace environments
• Strong analytical skills with the ability to translate data into actionable insights
• Proficiency in Excel or Google Sheets, along with familiarity with reporting dashboards and media platforms
• Channel experience:
• Candidates with experience in any of the following channels are preferred:
• Marketplace platforms (e.g., Shopee, Lazada, Tiki)
• Performance marketing channels for web and app (e.g., Google Ads, Meta Ads)
• Geo-targeted or store traffic campaigns
• Ways of working:
• Detail-oriented with a strong focus on execution quality and accuracy
• Proactive in identifying issues and driving continuous optimization
• Able to manage multiple tasks and priorities in a fast-paced, target-driven environment
• Strong coordination and stakeholder management skills across internal teams and external partners
• Clear and structured communication, with the ability to present performance insights effectively
• Life at WPP Media & Benefits
• We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered throug

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact The Executive, Performance (Commerce) is responsible for executing and supporting performance marketing activities across the client's commerce ecosystem, including marketplace platforms, owned Eshop (web and app), and store traffic campaigns. Marketplace Performance Support the execution and optimization of media campaigns across marketplace platforms, including sponsored solutions, search, and in-platform traffic drivers Translate category priorities, key product focus (hero SKUs), and campaign initiatives into structured campaign setups Monitor campaign performance and recommend optimizations to improve return on ad spend (ROAS), visibility, and revenue contribution Contribute to performance analysis and reporting to support continuous improvement in marketplace effectiveness Eshop Performance (Web & App) Execute and optimize paid media campaigns to drive qualified traffic to the client's Eshop platforms Monitor and assess performance across the conversion funnel, identifying opportunities to improve engagement and conversion rates Support campaign planning through budget allocation inputs, audience targeting logic, and performance estimation Collaborate with CRM, analytics, and product teams to ensure alignment on landing pages, tracking, and user experience Store Traffic & Local Activation Execute geo-targeted media campaigns designed to drive traffic to physical store locations Support campaigns for store launches, retail promotions, and localized activations Coordinate with internal stakeholders (retail, operations, and marketing teams) to ensure campaign readiness and alignment with store priorities Monitor and evaluate local campaign performance, providing insights by location and campaign type Across all areas, the role is expected to: Conduct regular campaign monitoring, optimization, and quality checks Manage budget pacing and ensure delivery accuracy Identify and resolve issues related to tracking, targeting, and conversion performance in a timely manner Prepare structured weekly and monthly reports, highlighting key performance trends, issues, and recommended actions

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