Senior Digital Growth & Campaigns Manager

About the role

If you are a rare blend of B2B campaign strategist, digital channel + destinations owner, and growth-minded operator who thrives at the intersection of ABX, AI-native execution, and AEO/GEO emerging website best practices, we want to hear from you. Together, we'll continue to make Airship the leader in mobile-first customer experience. We are seeking a strategic and hands-on Sr. Digital Growth & Campaigns Manager to own the full demand generation engine, from campaign architecture to digital channel performance to website optimizations. This is not a traditional campaign manager role, nor is it a pure digital marketing role. It sits at the intersection of both, which we think is much more interesting. You will design and execute integrated ABX campaigns targeting Airship's products, personas, and verticals; own the website as a conversion asset; lead Airship's approach to AI and LLM-era search visibility; and ensure our paid media operates at the frontier of AI-native performance. Where applicable, you leverage AI agents to scale execution, which means your job is designing the plays and operating the system, not manually building every program.

Responsibilities

• Design and own Airship's ABX campaign architecture across the full matrix of products (Mobile Wallet, Push, Email, SMS, RCS), personas (VP CRM, Head of Loyalty, Digital Director), and verticals (Retail, Media, Travel)
• Build campaign systems - not just campaign calendars - with deliberate sequencing, ABX account journey logic, and buying group coverage
• Develop and execute integrated, multi-touch campaigns leveraging paid media, email, content, social, and ABM platforms
• Use AI agents and automation to scale personalization and execution, operating as an architect and system operator rather than a manual builder
• Own the Airship website as a demand generation and conversion asset; it's not just a pretty design artifact
• Drive CRO strategy, A/B testing, and landing page optimization tied directly to campaign performance
• Manage the relationship with our web development resource (Flickerbox) to translate strategy into execution
• Ensure the site reflects current ICP, persona messaging, and product positioning in collaboration with PMM
• Own site analytics instrumentation, tag management, and conversion tracking in partnership with the Marketing Analytics lead
• Lead Airship's strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Airship is visible and favorably represented when buyers query AI assistants. We cannot underestimate the importance of this workstream, and you will be resourced for success accordingly
• Audit and optimize content, schema markup, and site structure for LLM discoverability and citation (in partnership with our web agency)
• Conduct regular LLM visibility audits: query major AI platforms with buyer questions and analyze Airship's presence, framing, and competitive positioning
• Coordinate with AR/PR and PMM to strengthen Airship's presence in the authoritative sources that LLMs and AI search engines rely on, like Wikipedia, Reddit, etc
• Manage or replace the existing SEO agency based on capability assessment; set a higher bar for AI-era search strategy
• Oversee and evolve Airship's paid media program with an AI-native lens - including (but not limited to) Google Performance Max, Meta Advantage+, and LinkedIn's AI-driven campaign types
• Shift focus from manual campaign management to creative strategy, signal quality, and conversion data optimization that feeds platform AI algorithms
• Manage the existing PPC agency relationship; evaluate whether internal ownership or agency replacement is more effective given evolving AI self-serve capabilities
• Integrate paid media into the ABX motion using intent data, account lists, and buying group targeting.
• Own paid media budget pacing, attribution, and efficiency reporting in collaboration with Marketing Ops

Additional Information

About Airship Airship is trusted by world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices- apps, websites, email, SMS, wallets and more. Airship's no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships. We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day. To learn more about us, visit www.airship.com , read our blog or follow us on LinkedIn.

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