Senior Visual Designer

About the role

Bankrate is redefining the future of financial decision-making. For nearly five decades, we've empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today, we're evolving from a marketplace into a next-generation technology platform-underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With our track record of delivering consumers quantifiably better offers-for example, on home loans where we lead the market-Bankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships, and lau

Responsibilities

• Performance Marketing Creative: Produce assets to support paid social and display channels. Build modular systems that support rapid iteration across hooks, formats, and CTAs.
• Creative testing: Translate testing hypotheses into distinct creative variants with format-native execution across placements.
• Volume with craft: Maintain high output without defaulting to templated work. Know when to simplify, and how to do it in ways that still convert.
• Email design: Design templates and campaign assets that balance brand consistency with performance. Support A/B testing of formats, layouts, and CTAs across trigger-based and broadcast campaigns.
• Template systems: Build a modular email design system lifecycle can deploy across segments without custom design on every send.
• Direct mail creative: Own design for direct mail campaigns - envelope creative, inserts, and self-mailers - within print specs, production timelines, and physical format constraints.
• Brand and asset management: Steward Bankrate's visual identity across channels, identify drift proactively, and maintain organized design files that make handoffs clean and iteration fast.

Requirements

• Performance design track record: Experience designing for paid digital channels with direct accountability to performance metrics. Portfolio shows meaningful breadth across social, display, email, and landing pages.
• Multi-channel fluency: You've designed across paid social, email, display, and landing pages and understand the format constraints, attention dynamics, and creative conventions of each.
• Systems thinker: You build design systems, not one-offs. You create modular templates, maintain asset libraries, and design with the next ten variations in mind.
• Creative under constraints: You do your best work inside tight parameters: a specific CTA, a narrow format, a required disclosure. You find the creative solution within the guardrails, not despite them.
• Collaborative and fast: You work well with non-designers, can take direction from a performance manager, push back when the brief is wrong, and move quickly without waiting for perfect inputs.
• Tool proficiency: Expert in Figma. Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects or Premiere). Familiarity with HTML/CSS for email implementation is a plus.
• AI-forward practitioner: You actively use AI tools and have a point of view on where they create real leverage in visual design, and where they fall short.

Benefits

Additional Information

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. We're looking for a Senior Visual Designer to own visual execution across our marketing channels, from paid social and display to email, landing pages, and direct mail. This is a high-output, performance-oriented role for someone who understands that great creative drives results and who can move fast without sacrificing craft. You'll be embedded in the marketing team, working closely with performance marketing and lifecycle managers to translate strategy into creative that converts. You'll be in the room where testing strategy happens, contributing to hypotheses, designing for iteration, and using performance data to sharpen your own work.

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