Seed Campaign Lead

About the role

Drive brand strength and market share growth for NK products through innovative, effective, and excellent campaign execution. Lead integrated campaign development and execution in alignment with Syngenta's GTM strategy to support business ambition across the territory. Build and deepen grower engagement through a strong network of communities, field activities, testimonials, and success stories that reinforce brand trust. Translate market and competitor insights into proactive campaign recommendations that drive demand creation and commercial impact. Ensure campaigns are executed efficiently within budget, with A&P allocated dynamically based on market priorities and business needs. Champion continuous improvement in campaign quality by monitoring effectiveness, capturing feedback, and applying learnings to future executions. Accountabilities: Develop and execute the annual territory campaign plan for Java & Nusa Tenggara in collaboration with Campaign Manager, Product Manager, and Sales team. Monitor and evaluate campaign effectiveness regularly using SmartAgro and other tools; provide timely reports and improvement recommendations. Allocate and supervise A&P spending by region and crop, ensuring alignment with business objectives. Manage external vendors for large-scale events, activations, and merchandising - ensuring quality, timeliness, and cost efficiency. Provide market insights and competitor analysis to support Commercial business forums. Implement in-store merchandising programs and support marketing activations at retail level. Strong knowledge of Indonesian FC market. Persuasive leader with ability to take quick decision. Understanding of Syngenta's New GTM Strategy. Thinks outside the box - finds novel solutions. Innovative strategies with high success potential. Deep understanding of the key growers customers and ability to map them into different segments and prioritize. Solid experience and skills in campaign management. Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights. Strong communication and collaboration skills to work effectively with cross-functional teams and external partners. Willing to travel extensively across Java and Nusa Tenggara.

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