Group Director, Integrated Media Investment

About the role

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE As a champion of media investment, the Group Director, Integrated Investment lead is responsible for delivering innovation and excellence in work. You are responsible for overseeing strategic media investments for clients across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search, and Programmatic. The Group Director, Integrated Investment manages strategic partnerships as part of Crossmedia's Enterprise Partnership Program (EPP) across all channels. This role serves as the central representative of all Centers of Excellence (CoEs) within our OneMarketplace team, facilitating communication with clients, account teams (media planning) and other departments. *Must have proximity to our NY office - we work in a hybrid manner, with an expectation of being in-office 2-3 days a week.

Responsibilities

• Investment Strategy
• Bring investment expertise in strategic and tactical planning uniting across all channels
• Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts.
• Lead budget investment - tactical recommendations and evolutions
• Stay up to date on the industry and evolving media landscape across channels
• Define the right investment strategy by choosing the right platforms and buying methods (i.e. social platforms, direct v. pmp, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams
• Central Investment Representation
• Be the central lead representing total investment - collaborating with account, strategy, analytics, audience, etc. practices upstream
• Lead cross-channel investment POVs on the marketplace
• Lead client and marketplace communications, representing all centers of excellence
• Investment Activation
• Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency.
• Manage workflow, communication, and day-to-day account buying accountability and activity
• Lead RFPs including ideation, issuance, assessment, and negotiations
• Steward buys such as buying platform input, maintenance, budget tracking
• Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting
• Partnerships:
• Develop long and short-term strategic partnership plans-includes maintaining working relationships with partners,
• Managing joint business plan negotiations, etc. (across Google, Social partners, etc.)
• Manage and negotiate partnership commitments, added value, etc., across direct, PMPs, etc.
• Be a key point of deal decision-making, including escalation: the investment director will have the authority to evaluate any proposed deal of significance.
• Team Leadership
• Develop clear cross-channel priorities and ensure teams work together effectively to achieve them.
• Architect and oversee efficient and effective business processes, including presentations and partnering with multiple teams, e.g., Ad Ops, Operations, and Analytics

Requirements

• 12 + years of media experience, with an emphasis on investment.
• A strong media foundation across all channels.
• Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients
• Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively
• Strong leadership and empathy/mentoring skills to inspire and deve

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