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Senior Manager, Field & Event Marketing

External
Morning Consult logoMorning Consult · New York, NY
Full-timeRemote1mo ago
Cross-functional CollaborationLeadershipVendor Management
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About the role

Morning Consult is hiring a Senior Manager, Field & Event Marketing to build and own the company's event and field marketing program. This is a new function within a newly structured marketing team led by our Chief Growth Officer, and it is the first dedicated field marketing hire at the company. The right candidate brings two things in equal measure: the operational discipline to execute flawless events intended for an enterprise audience, and the commercial instincts to show strong ROI from experiential marketing investments.. This person knows how to select the right trade shows & conferences , build the right presence, brief the right speakers, and ensure that every event investment connects back to pipeline and commercial relationships for our sellers, not just brand awareness alone. Morning Consult's audience is senior: enterprise decision-makers, financial services executives, and policy-adjacent leaders at global organizations. Our event presence must reflect the quality of our data and the credibility of our brand. This is not a role for someone who books venues and prints lanyards. It is a role for someone who thinks strategically about how Morning Consult shows up in the market - and then makes it happen, perfectly. What You'll Be Working On Event Strategy & Planning Own Morning Consult's annual events calendar - evaluating which conferences, trade shows, and industry forums are worth investing in, at what level, and with what goals. Develop Morning Consult's event presence strategy across tiers: sponsored/exhibitor appearances, hosted client dinners and roundtables, speaking placements, and owned flagship events. Build a decision framework for event investment that connects event selection to commercial priorities, target accounts, and pipeline goals - and can be presented clearly to the CGO and sales leadership. Stay close to the industry calendar across Morning Consult's key verticals - enterprise, financial services, professional services, and media - to ensure the company is present where its buyers are. Event Execution & Operations Own end-to-end logistics for all Morning Consult event activations: vendor management, venue and booth coordination, sponsorship deliverables, staffing plans, shipping and on-site operations. Manage multiple events simultaneously with precision, maintaining detailed project plans, timelines, and budgets. Coordinate pre-event sales and executive briefings, ensuring the right internal stakeholders are prepared and the right client or prospect meetings are scheduled. Develop post-event follow-up frameworks in close partnership with the BDR and sales teams, ensuring leads and connections from events are promptly actioned and tracked. Build and maintain relationships with key vendors, agencies, and venue partners to ensure quality and cost-efficiency at scale. Pipeline & Commercial Impact Own event ROI reporting - tracking pipeline sourced and influenced, meeting volume, attendee engagement, and cost-per-opportunity across all activations. Partner with the Director, Growth Marketing on programmatic out-of-home and digital strategies that amplify Morning Consult's presence around key events and conference markets. Collaborate with the Communications and Content teams to ensure events are amplified through earned media, social coverage, and post-event content. Support executive visibility programs - coordinating speaking submissions, panel placements, and keynote opportunities for Morning Consult's leadership. Cross-Functional Collaboration Serve as the primary marketing partner to the Sales and BDR teams for event planning, ensuring commercial priorities drive event strategy, not the other way around. Partner with Revenue Operations to ensure event-sourced leads are properly tracked, attributed, and handed off with the right context. Work closely with the Communications team on event PR, speaker announcements, and press opportunities at major conferences. Collaborate with the marketing team on event-adjacent content - pre-event campaigns, social amplification, and post-event recaps that extend the life of each activation. About You and What You've Done 6+ years of field marketing, event marketing, or integrated B2B marketing experience, with

Additional Information

About Morning Consult Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. This role is based in our New York, NY or Washington, DC office on a hybrid working arrangement. Our award-winning, modern, open-concept offices are accessible by public transportation and in close proximity to great restaurants and shopping. Join us in the office for catered lunch on Tuesdays, Wednesdays, and Thursdays, or grab a beverage from the fridge for an impromptu after-work happy hour!


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