AI & SEO Content Strategist

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . AI & SEO Content Strategist The SEO Content Strategist will lead content optimization initiatives focused on improving organic visibility, AI search discoverability, and user engagement across FAB's banking products and informational content.

Responsibilities

• Develop SEO and AI-focused content strategies across banking journeys
• Conduct keyword, prompt, and content gap research
• Build content briefs for product pages, guides, FAQs, and comparison content
• Optimize metadata, headings, FAQs, and internal linking structures and AI-readable content
• Identify long-tail and conversational search opportunities
• Align content with AI-generated answer formats and search intent
• Support AI Visibility and Share of Voice initiatives

Requirements

• 4-6 years of SEO content strategy experience
• Strong understanding of search intent and content optimization
• Experience in financial services/banking is preferred
• Knowledge of AI Search / AI Overview optimization
• Experience with SEO tools and content analysis platforms
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com , and follow along on Instagram , LinkedIn , and X .

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