Area Vice President (AVP) of Retail and Consumer Goods (RCG)

About the role

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Sales Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is the #1 AI CRM, where humans with agents drive customer success together, is seeking an inspirational and dynamic Area Vice President (AVP) of Retail and Consumer Goods (RCG) to join our Sales Leadership Team. This is a unique opportunity to lead, innovate, and drive growth in a critical business unit while empowering some of the world's most influential industries to thrive in an ever-evolving landscape. As AVP of RCG, you will play a pivotal role in shaping Salesforce's strategy for the Retail and Consumer Goods sectors, driving top-line growth, and building an organisation recognized for its operational excellence, innovation, and culture. Your leadership will bring together the power of Salesforce's values- Trust, Customer Success, Innovation, and Equality -to deliver exceptional customer and employee outcomes. Your Mission: In this transformative role, you will: Define the Strategy: Develop and execute a bold, forward-thinking growth strategy that positions Salesforce as the trusted partner for the Retail and Consumer Goods industries. Drive Exponential Growth: Rapidly grow revenues and bookings, consistently exceeding targets through scalable, repeatable, and structured sales processes. Inspire Excellence: Build and lead a high-performing sales organisation that delivers measurable results while fostering a culture of innovation, collaboration, and inclusion. Champion Customer Success: Cultivate deep relationships with CxO-level stakeholders, helping them unlock transformative value through Salesforce solutions. Collaborate Across Teams: Partner with cross-functional leaders to align resources, drive seamless execution, and deliver customer-centric results. Core Responsibilities As AVP of Retail and Consumer Goods you will lead with vision, strategy, and execution to deliver on the following: Strategic Leadership and Growth Shape and execute Salesforce's sales strategy for Retail and Consumer Goods, driving substantial year-over-year revenue growth. Build Salesforce's presence within these industries, expanding into new accounts while deepening relationships with existing customers to maximise loyalty and retention. Stay ahead of industry trends, identifying opportunities for digital transformation and innovation to position Salesforce as a market leader. Sales Leadership and Operational Excellence Lead and inspire a sales organisation that includes Regional Vice Presidents (RVPs), and Account Executives (AEs), ensuring a disciplined focus on deal closure and execution. Establish robust sales processes and key performance metrics to create predictable, scalable growth at all levels. Drive operational rigour through data-driven decision-making, forecasting, and reporting, ensuring alignment with organisational goals. Cross-Functional Collaboration Work closely with leaders across Marketing, Customer Success, Solution Engineering, Sales Strategy, and Employee Success to align strategies and resources that enhance customer outcomes. Act as a strategic advisor to the UKI CEO, influencing decisions that drive Salesforce's growth and impact. Talent Development and Culture Recruit, mentor, and develop a diverse and inclusive team of high-performing sales professionals. Foster a culture of trust, innovation, and continuous improvement, empowering your team to deliver exceptional results. Champion Salesforce's core values and ensure they are embedded in every aspect of your leadership. The Ideal Candidate The AVP of Retail and Consumer Goods will be a visionary leader with: Sales Leadership Expertise in enterprise software or applications sales, with a proven track record of exceeding revenue goals and driving growth in complex, matrixed organisations. Strong experience selling to CxO-level stakeholders, with the ability to navigate and close high-value, complex transactions. A consistent history of recruiting, developing, and retaining high-performing teams recognized for their culture and results. Operational and Strategic Acumen Proven ability to implement and scale structured, repeatable sales processes and metrics that drive operational excellence. Expertise in consultative sales, stra

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