Director, Category Growth & Demand Programs, Rocket Growth

Responsibilities

• Enable Brand & Seller Growth: Brand & Seller Growth: Partner with sales team to create playbook for brands on Rocket Growth
• Lead Promotions & Campaigns: Own the end-to-end promotional charter, including the design of the annual promotion calendar, defining participation criteria for diverse seller tiers, driving high-velocity adoption, feedback loops & impact delivery to sellers.
• Innovate Demand Channels: Expand the demand generation toolkit by piloting and scaling innovative constructs, including KOL marketing, collabs, and other emerging traffic channels to drive high-intent shoppers to Rocket Growth selection.
• Optimize Playbooks: Set up rigorous tracking for promotion efficacy and program ROI; use these insights to continuously refine the "Rocket Growth Playbook" and sunset low-impact activities / refine selection & seller participation criteria.
• Cross-Functional Leadership: Partner closely with Product, Data Science, Grwoth Marketing, Merchandising and Category teams to ensure growth programs are technically sound, data-backed, and aligned with broader business priorities.
• Build for Scale: Operate at scale by driving implementation of systemic & product-led solutions that improve customer and seller experience. Design and manage feedback loops from Operations, Business and Suppliers to key technology teams.
• Recruitment Process and Others
• Recruitment Process
• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
• Details to Consider
• This job posting may be closed prior to the stated end date for application if all op

Additional Information

Company Introduction We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did we ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we're collectively disrupting the multi-trillion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds - a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. Team Description: Rocket Growth business enables small and medium suppliers to offer Rocket Delivery (Dawn and Next Day Delivery) to millions of Coupang customers by allowing the suppliers the use of Coupang's Fulfillment and Delivery Network. With thousands of new suppliers signing up for Rocket Growth each quarter, it is one of the fastest growing businesses at Coupang. As we get ready to scale this business multi-fold over the next few years, we are looking for a few smart, and driven leaders, who would like to solve tough problems, and make a meaningful impact to the lives of customers and suppliers in one of the biggest e-Commerce markets in the world. Role Description: As the Head of Category Growth & Demand for Rocket Growth, you will lead the strategic engine responsible for accelerating seller success and maximizing selection growth. Your mission is twofold: Building scalable, programmatic frameworks that optimize the core levers of e-commerce - such as pricing, conversion, and visibility. Translate data into actionable growth playbooks & programs that empower sellers to accelerate units sold on each of their items listed on Rocket Growth Architecting a high-impact promotions & demand strategy for RG & Sellers. You will sit at the intersection of marketing, product, category teams & sellers, transforming Korea's largest demand engine into a structured & high-throughput promotions, campaigns & events calendar, that seller can participate & see uplift through.

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