GTM Engineer (Consultant)

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About Carrot: Carrot is the leading global fertility and family care platform, built on intelligent care orchestration: the right clinical guidance, at the right moment, in the context of each member's life. More than a thousand multinational employers, health plans, and health systems trust Carrot to support millions of members across 195 countries - from pre-pregnancy through menopause and major life moments in between. Carrot's comprehensive clinical program delivers industry-leading cost savings for plan sponsors and award-winning experiences and improved outcomes for millions of people worldwide. Carrot is widely regarded as a defining force in healthcare innovation as a recipient of several top-tier awards, including Fast Company's 'Most Innovative Companies' and CNBC's '100 Barrier Breaking Startups'. The company is regularly cited by leading global outlets - including The Economist, Bloomberg, The Wall Street Journal, NPR, ABC News, and Harvard Business Review - as a leading voice on digital health, the future of work, and family health. Learn more at get-carrot.com . The Opportunity 🚀 Carrot is building a future AI-native marketing team with a heavy focus on demand generation, and this role is at the center of it. As a GTM Engineer (Consultant), you will be the person who turns marketing strategy into operational leverage by building the agents, workflows, and automation systems that let the team move faster and compound their output over time. This is not a tooling admin role or a prompt-in-a-chat-window position. It's a builder role for someone who ships real systems. The mandate starts with demand generation, but is explicitly built to expand. You'll lay an agent and data foundation that extends into account-based marketing (ABM) and partner/channel selling, and that other marketing functions (content, PMM, brand) adopt as Carrot becomes an AI-native marketing org. You will own the intersection of marketing judgment and technical execution. That means designing Clay-based enrichment and signal plays, building agentic workflows in Claude Code and n8n, and connecting them to Carrot's marketing stack (Marketo, SFDC, Outreach, Gong) in ways that actually stick. The emphasis is on re-runnability and handoff, not one-off scripts that only you can operate. You will report through the Marketing leadership team and work closely with Demand Generation, Sales, and Revenue Operations. This is a 6-month consulting position (approximately 30-40 hours per week) with a potential path to full-time for the right person. What You'll Own 💼 In this role, you will: Design and ship agentic marketing workflows using Claude Code, n8n, and Zapier that extend Carrot's existing agent fleet across demand generation, ABM, and pipeline creation Build reusable enrichment and signal plays that surface high-intent accounts for the sales and marketing teams to act on Strengthen the lead-to-opportunity data foundation - clean segmentation, fast and reliable routing, and end-to-end funnel traceability - so targeting and measurement hold up Build out a warehouse-native data spine (reverse-ETL, identity resolution) so agent-computed scores and signals flow reliably back into Salesforce and Outreach where reps actually work Partner with Marketing Ops to evolve Carrot's marketing automation infrastructure, including Marketo and Outreach, ensuring campaigns execute cleanly and data flows correctly downstream Develop and maintain a UTM governance framework and attribution logic so marketing investment is traceable and defensible Build account-based marketing infrastructure: target-account audiences from the enrichment layer, intent-driven orchestration, and multi-threaded buying-group plays that coordinate across paid, outbound, and SDR motions Partner with Demand Generation and Revenue Operations to identify where manual work can be replaced by durable systems Document every system you build for handoff, version control, and continuity, so the team is never dependent on a single operator Evaluate the build-vs-buy tradeoff for new tooling with a clear lens on maintenance cost, quality tolerance, and team capability Run qualitative and quantitative experiments on the marketing tech stack and bring evidence-backed recommendations to leadership What Success Looks Like 📈 In your first 6 months, you will have: Put a fleet of production agents live across targeting, research, outbound, and enablement - run daily by the team without your involvement Stood up a net-new outbound motion and proven its incremental pipeline contribution against a matched control - rigor, not vanity metrics Built a warehouse-native data spine so enrichment and scoring flow automatically into the CRM and sequencer, with pipeline traceable end-to-end Materially improved the speed, coverage, and routing of demand, recovering pipeline from accounts that are under-worked today Shipped the first account-based and partner/channel plays on prio

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