Principal, Data Analytics (Adobe - AA/CJA/WebSDK)

About the role

DEPT® is seeking a Senior Analytics & Identity Engineer to join our forward-deployed architecture squad in North America. Mapped back to our platform-agnostic Analytics Craft, this role is a hands-on technical seat focused on Analytics Craft excellence. You will specialize in web/app telemetry tracking instrumentation, tag container cleanup, and analytics validation reporting. You will step directly into complex client environments to audit and clean up double-tracked Web implementations, decommission legacy tracking tags, and configure clean client-side data collection containers. You will build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes, securing end-to-end data trust.

Responsibilities

• Optimize Telemetry & SDKs: Audit and clean up double-tracked SDK implementations, decommission legacy tracking tags, and configure clean client-side data collection containers.
• Configure Event Forwarding: Configure robust server-side event forwarding mechanisms to securely route web/app behavioral telemetry into downstream customer profile platforms.
• Remediate Data Discrepancies: Build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes.
• Clean Up Tag Containers: Re-architect and simplify complex, bloated tag containers to improve page performance and loading latency.
• Support Attribution Validation: Work hand-in-hand with web architects to optimize edge-based tagging, and journey architects to validate campaign-link attribution.
• WHAT YOU BRING
• Telemetry & Analytics Engineering: 6+ years of software engineering experience focusing on web/app analytics instrumentation, tag management systems, or customer telemetry tracking.
• Tag & Data Layer Mastery: Deep technical command of client-side data layer design, custom JavaScript tag rules, browser debugging utilities, and server-side event routing.
• Required Adobe Experience:
• Expert, hands-on configuration mastery across Adobe Experience Platform Web SDK and Mobile SDK (AEP WebSDK / Mobile SDK).
• Direct development experience utilizing Adobe Launch (Experience Platform Data Collection) , configuring extensions, rules, and server-side Event Forwarding .
• Proven experience debugging data discrepancies and tracking errors using Adobe Analytics and Adobe Customer Journey Analytics (CJA) .
• Collaboration Skills: Ability to coordinate with frontend engineers on edge-based tag optimization and campaign attribution.
• Work Environment: Remote position - TRAVEL EXPECTED
• WHAT DO WE OFFER?
• We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave
• WE SUPPORT YOU BEING YOU:
• DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
• We are a B Corp-certified company passionate about purpose-driven work . Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
• Learn more about DEPT®
• Learn more about DEPT® diversity, equity, and inclusion efforts
• The anticipated salary range for

Benefits

Additional Information

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

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