Product Manager

About the role

Mishimoto's mission is to empower automotive enthusiasts through engineered solutions that elevate performance, reliability, and design - enabling them to push their vehicles further with confidence. Our foundation is in performance cooling, but our mission extends to any engineered product that meaningfully improves the vehicles our customers care deeply about. We build for people who are part of the car community - who modify, upgrade, and obsess over their vehicles as a form of self-expression. Our vision is to become the trusted performance partner for automotive enthusiasts worldwide. Job Summary Mishimoto is looking for a driven, technically curious Product Manager to own the strategy, development, and performance of assigned product categories within our performance automotive parts portfolio. This is a high-ownership role sitting at the intersection of product strategy, market intelligence, and cross-functional execution. You will be the internal authority on your categories - driving coverage decisions, new product development, pricing strategy, and long-range category planning in direct support of our mission to empower automotive enthusiasts through engineered solutions. The right candidate brings deep domain passion, sharp analytical instincts, relentless follow-through, and the kind of character that makes teams better. Primary Responsibilities Category Strategy & Ownership Serve as the internal category expert and primary decision-maker for all assigned product lines Develop and maintain annual and 3-year category plans grounded in market opportunity, competitive positioning, and financial targets Define category "Right to Win" positioning and maintain an up-to-date category SWOT Own the full product lifecycle for assigned SKUs - from concept through launch and into rationalization Product Coverage & SKU Management Conduct perpetual coverage gap analyses to identify whitespace across vehicle fitments and competitor assortments Drive strategic SKU addition decisions based on application coverage, demand signals, and margin contribution Lead SKU rationalization reviews to maintain a healthy, focused product portfolio Partner with supply chain and sourcing on product costs, lead times, and supplier relationships to support coverage expansion New Product Development Spearhead NPD initiatives from ideation through launch, serving as project lead across engineering, sourcing, supply chain, and marketing Identify and prioritize the NPD pipeline based on market demand, competitive gaps, and financial return Drive milestone adherence and remove obstacles impeding project throughput Leverage trade shows, customer feedback, social listening, and field research to surface new product opportunities - always with the enthusiast customer at the center Competitive Analysis & Market Intelligence Conduct ongoing analysis of the competitive landscape including pricing, coverage, product positioning, and brand strategy across key players Lead product trend and gap analyses to inform go-forward category investment decisions Monitor market conditions and emerging vehicle platforms to anticipate category shifts ahead of demand Translate market intelligence into actionable recommendations for the product roadmap Pricing & Financial Management Own annual pricing reviews for assigned categories, developing recommendations that balance market competitiveness with margin objectives Monitor and manage category-level P&L health including revenue, contribution margin, and EBITDA impact Partner with finance to maintain category and SKU-level forecasts Identify opportunities to improve margin through sourcing optimization, pricing action, or SKU mix decisions Cross-Functional Collaboration Collaborate closely with Sales (DTC, B2B, Marketplace channels), Marketing, Supply Chain, and Engineering to drive category execution Support customer category line reviews and co-develop pricing and assortment strategies with channel sales leads Drive clear and proactive communication to VP-level and above, surfacing opportunities, risks, and proposed solutions Lead or support ad hoc strategic initiatives requiring cross-functional coordination and executive visibility Supervisory Responsibilities May provide direct development and coaching to Associate Product Managers and/or Product Data Coordinators Indirect leadership of a cross-functional team of procurement, supply chain, and marketing contributors Primary supervisory focus is mentoring emerging product talent and driving consistency in NPD execution

Requirements

• Demonstrated success managing a diverse product portfolio across different lifecycle stages (growth, mature, declining) in a manufacturing or distribution environment
• Strong preference for candidates with automotive technical knowledge and genuine passion for the performance aftermarket; must have proven experience with complex, enthusiast-oriented product categories
• Pro

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