Senior Federal Field Marketing Manager

Responsibilities

• This role requires someone who understands how the Federal government buys, how Defense Industrial Base suppliers operate, and how to design field programs that work within procurement cycles, compliance constraints, and the partner-led sales motions that define this market.
• Federal Field Marketing Strategy and Planning
• Own the Federal and Public Sector field marketing strategy across civilian agencies, DoD, DIB suppliers, and SLED - building a program portfolio that reflects the distinct buying dynamics of each segment and ladders up to pipeline outcomes, not event attendance.
• Partner with Federal sales leadership to align field programs to territory priorities, agency coverage gaps, and active pipeline opportunities - ensuring field marketing is a revenue partner to the Federal sales team, not a support function.
• Define ROI thresholds as a hard gate for all Federal field investments, with 30-day post-event pipeline reviews standard across all programs.
• Develop and maintain a Federal field marketing calendar aligned to agency budget cycles, procurement timelines, and key Federal market moments - ensuring programs are timed to when buyers are actually in a position to engage, not just when events happen to fall.
• Program Execution
• Design and execute field programs tailored to Federal and Public Sector audiences - including agency-focused roundtables, compliance-driven executive dinners, DIB supplier
• Ensure all Federal field programs have coordinated SDR and partner sales outreach and defined follow-up motions that capitalize on field engagement before pipeline decays.
• Federal Partner and Channel Co-Marketing
• Work closely with the Channel Field Marketing Manager and Carahsoft to design and execute co-marketing programs that drive Federal pipeline through indirect routes - including joint events and partner-led demand generation targeting agency and DIB audiences in partnership with the campaigns team.
• Partner with the Federal sales team and channel partners on co-sell event motions - including agency briefings, partner-hosted roundtables, and compliance-focused workshops targeting FedRAMP, CMMC, and CISA KEV response use cases.
• Segment-Specific Program Design
• Civilian Agencies - Build programs that speak to civilian agency security and IT leadership around compliance mandates, CISA KEV rapid response, and the operational burden of continuous vulnerability management at scale.
• DoD and Defense Industrial Base - Design field programs and partner activations that speak directly to the NSA CAPT proof point, CMMC compliance requirements, and the specific threat environment facing DIB suppliers and defense contractors.
• Budget and Performance Management
• Own the Federal field marketing budget, managing spend with a marginal ROI lens and a bias toward programs with demonstrated pipeline contribution in the Federal segment.
• Build and maintain a program performance framework with cons

Benefits

Additional Information

Get to Know Us Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find, fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by IT Ops/SecOps teams, consulting pentesters, and MSSPs and MSPs. We are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools and false positives, resulting in alert fatigue, blind spots, "checkbox" security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

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