Director, European CRM & Segmentation

About the role

You'll join the European Consumer Revenue team which is responsible for driving direct-to-consumer (DTC) revenue for all Condé Nast's brands (Vogue, GQ, Glamour, Vanity Fair, Condé Nast Traveller, Architectural Digest, La Cucina Italiana, Tatler, House & Garden and World of Interiors), to include revenue streams such as newsstands & subscriptions, memberships, consumer products such as the Vogue Festive Calendar, as well new and developing DTC propositions. This role is based in our London office. What will you be doing? Reporting into the Executive Director, Consumer Revenue, you will lead a data-driven customer engagement strategy and execution across all European markets for print subscriptions, digital subscriptions, consumer products and any editorial collaborations. Your KPIs will be engagement (open rate, CTR, active users by segment), churn and CLV, product sales, revenue and the adoption of CRM and MarTech tools (TD and Iterable). You will be an expert in setting up and operating a CDP (experience with Treasure Data highly preferable), working with the Customer Data Product Team and Legal to drive data quality assurance and GDPR compliance, as well as setting up valuable micro-segmentations. You will design and launch personalised, multi-channel campaigns (email, push) targeting key customer segments, optimising customer acquisition, retention, lifetime value, and campaign performance, as well as automating campaigns and driving operational efficiencies where possible. You will work closely and effectively with the European Performance Marketing Director to create the best end-to-end campaigns to drive performance and hit revenue targets, as well as establishing a high-performing culture among your teams. You will create test and learn programmes, based on customer segmentations using behavioral, demographic and value-based insights to drive revenue growth. You will deliver the operations plan that ensures best practice is adhered to across all markets. You will collaborate with local marketing teams across Europe to tailor the central strategy to market-specific needs. You will also collaborate closely with global teams to leverage best practices and ensure their effective implementation across European teams. You will coach and develop a team of three direct reports. Alongside that, you will collaborate with various internal and external teams to achieve agreed critical metrics across the entire sales funnel, ensuring your strategy aligns with the wider company's and responding to the current business & market demands. You will help set the culture of being curious, creative and analytical to those in your team and the cross-functional teams you work with. You will keep abreast of industry trends, benchmarks and new technology, identifying any new opportunities and ensuring your strategy aligns with best-in-class practices.

Requirements

• Excellent commercial acumen who has a track record of strong performance across several channels including subscriptions and digital through a compreh

Additional Information

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Job Description Location: London, GB Condé Nast is a global media company, home to iconic brands including Vogue , GQ , Glamour , CN Traveller , Vanity Fair , Wired , The World of Interiors , House & Garden and Tatler , among many others. We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms. Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday). We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture. innovation.

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