Paid Media Specialist

About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As the Paid Media Specialist you will: Develop and execute performance marketing strategies: Plan, implement, and optimize multi-channel campaigns (paid social, PPC, display advertising, etc.) to meet acquisition, conversion, and ROI goals. Analyze data and optimize campaigns: Use analytical tools to track, analyze, and report on key performance metrics. Continuously optimize campaigns based on insights to maximize performance and efficiency. Use analytical tools to track, analyze, and report on key performance metrics. Confidently interpret trends and tell the story behind your clients' KPIs, making recommendations based on ROI, CPA, CPC, CTR, and ROAS to maximize performance and efficiency. Audience targeting and segmentation: Identify and target relevant audience segments through data analysis, A/B testing, and audience profiling to improve campaign effectiveness. Collaborate with creative and content teams: Work closely with creative teams to develop high-performing ad creatives, landing pages, and other assets to improve campaign performance and user experience. Budget management: Manage budgets effectively across multiple campaigns and channels, optimizing spending to achieve desired outcomes while maintaining cost-efficiency. Stay updated with industry trends: Keep abreast of industry best practices, emerging trends, and new technologies in performance marketing to implement innovative strategies and tactics. Reporting and insights: Generate regular reports and provide actionable insights to stakeholders, highlighting key findings, performance trends, and recommendations for optimization. Professional Qualifications: Bachelor's degree in Marketing, Advertising, Business, or related field. Master's degree or relevant certifications are a plus. 2-3+ years of proven experience in performance marketing, with a focus on user acquisition, conversion optimization, and ROI-driven campaigns. Expertise in Google Ads and/or Facebook Ads Manager, as well as analytics tools such as Google Analytics and Adobe Analytics Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.) Hands on experience in managing monthly campaign budgets from $30k+ Client management and client-facing experience desirable Strong analytical skills and ability to interpret complex data to derive actionable insights. Excellent communication skills with the ability to collaborate effectively with cross-functional teams. Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and strategies. Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are desirable. Ecommerce and agency experience desirable We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week . This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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