Channel Marketing Manager - North America

Responsibilities

• Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives
• Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals
• Manage retail media activations with partners such as Walmart Media Connect and Roundel, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness.
• Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer
• Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns.
• Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making
• Help partners put in place KPIs to measure marketing activities efficacy
• Own weekly reporting of retailer sell-through and marketing executions.
• Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives.

Requirements

• A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively.
• Highly organized with a keen eye for detail, ensuring nothing falls through the cracks.
• A strong communicator and collaborator who can work cross-functionally with internal teams and external partners.
• A problem-solver who thrives in a fast-paced, evolving environment.
• Bachelor's degree is required (communications or marketing major preferred)
• 5-7 years of experience in channel marketing, retail marketing, or trade marketing, preferably within the consumer goods or electronics industry.
• Keen understanding of consumer products as well as emerging consumer technologies
• Strong analytical skills and an attention to detail
• Excellent verbal and written communication skills
• Self-directed, problem-solver
• Excellent project management skills
• We've Got You Covered
• A Quick Note Before You Apply...
• Cricut is in an exciting chapter of transformation. We're evolving fast-refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person-but it's not for everyone.
• We're looking for A-players-people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.
• Here's what makes someone a great fit for this role (and for this moment at Cricut):
• You move with urgency. You don't wait for perfect clarity to act-you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact-because technology and creativity go hand-in-hand here.
• One More Thing (It's a Big One)
• This role is in-office at least 4 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you're energized by working alongside smart, kind, creative people-and love those hallway conversations that spark the next great idea-you'll feel right at home.
• If you're looking for a fully remote role, this may not be the right fit. But if you're excited by challenge, purpose, and building something better-let's make something amazing together.
• Relocation Statement:
• This position is eligible for relocation assistance.
• Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

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