Executive/Senior Executive, Marketing

Responsibilities

• THE ROLE: Senior Executive, Marketing
• Marketing
• Implement and manage lead generation campaigns across digital marketing platforms, including Meta, to support student recruitment objectives.
• Adopt a data-driven approach to monitor, analyse, and report on campaign performance, identifying opportunities to optimise lead quality, conversion rates, and marketing effectiveness.
• Design, create, and deploy electronic direct mailers (eDMs) through Salesforce Marketing Cloud to support lead nurturing and recruitment campaigns.
• Work closely with internal and external designers to develop marketing creatives and campaign assets that support lead generation objectives.
• Ensure all marketing content, webpages, brochures, and promotional materials are accurate, up-to-date, and aligned with institutional guidelines.
• Ensure programme and module information published across marketing channels remains accurate and current.
• Coordinate and manage student testimonial initiatives, including arranging photoshoots, liaising with Corporate Communications on testimonial, obtaining approvals from participants, and securing internal approvals.
• Support video production activities, including coordinating venue bookings, vendors, and filming logistics.
• Organise and coordinate marketing and recruitment events, such as university fairs and information sessions.
• Track and monitor marketing expenditure to ensure spending remains within approved budgets.
• Prepare campaign performance reports, presentations, and updates as required.
• Stakeholder Coordination
• Coordinate with internal stakeholders, including Corporate Communications & Regulations and Quality & Compliance, to obtain timely approvals for marketing materials and communications.
• Liaise and coordinate with external vendors to ensure marketing deliverables are executed and delivered on schedule in accordance with campaign requirements.
• Risk Management and Compliance
• Ensure compliance of marketing and communication materials with SSG regulatory guidelines for assigned portfolios.
• Support any other tasks as assigned by Supervisor or Head of Department
• Undertake ad hoc projects and responsibilities as assigned to support the institution's marketing and student recruitment objectives.
• Respond promptly for urgent marketing requests and content updates, ensuring responsiveness to changing business and campaign requirements.

Requirements

• Essential
• Bachelor's degree in Events Management, Marketing, Communications, or a related field
• Minimum 1 - 2 years of experience in integrated marketing, online marketing experience
• Experience with digital ad platforms such as Meta ads, Google ads and TikTok ads.
• Experience with content production, including creating materials and multimedia assets
• Strong project management abilities

Additional Information

COMPANY DESCRIPTION Kaplan Higher Education Academy (Kaplan) is part of Kaplan Inc., one of the world's most diverse education providers and the largest subsidiary of Graham Holdings Company (NYSE:GHC). Kaplan has welcomed students from over 60 countries and regions. As a Lifelong Integrated Learning Partner, we offer close to 450 academic and professional certification programme options* for higher learning and skills development, providing opportunities for individuals to always stay relevant. To date, these opportunities have benefitted more than 114,000 graduates^. We have a diverse team of individuals dedicated to our mission to help individuals achieve their educational and career goals, and build futures, one success story at a time. Our core values - Opportunity, Knowledge, Support, Integrity and Results - help guide the way we work. At Kaplan, our employees are our most valuable assets, and everyone's contribution is integral to our success. We have been recognised by The Straits Times, for the second successive year, as being one of Singapore's Best Employers for 2023 . This large-scale and comprehensive study assessed the attractiveness of organisations in Singapore based on an independent employee survey. We strive to continue providing a professional, positive and stimulating work enviroment with plenty of room for initiatives, so that our employees can thrive with us. If you are seeking opportunities for growth, we welcome you to write to us! *Based on full-time and part-time study modes across programmes offered at Kaplan. ^Total Diploma and Degree graduates from Kaplan from 2007 to 2025.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at HYPERSCAL SOLUTIONS PTE. LTD.? Share your experience