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Social Media and Digital Marketing Officer

External
rmit logoRmit · Ho Chi Minh City, Vietnam
ContractOn-site3w ago
ComplianceCRMEmail Marketing
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About the role

RMIT Vietnam is looking for a Social Media and Digital Marketing Officer to support our Postgraduate marketing initiatives, with a key focus on planning and producing engaging multimedia content across digital channels and campaigns to strengthen brand visibility, drive engagement, and increase consideration for our Postgraduate programs. This position is offered as a 8-month contract and will be engaged through a third-party provider. Expected start date: At the earliest opportunity WHY JOIN RMIT VIETNAM? At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment. Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile .

Benefits

Competitive remuneration VND packageOne day of paid leave per month, in addition to university holidays and public holidaysA supportive and collaborative environment that encourages professional growth and developmentAccess to state-of-the-art facilities and resourcesA vibrant and diverse campus life and more!POSITION SUMMARYKey AccountabilitiesManage content publishing and day-to-day operations across Postgraduate's social media channels, including community engagement and sentiment managementCollaborate with stakeholders across and outside the University to source content opportunities and ensure timely, high-quality content delivery across formats in English and VietnameseCoordinate and execute email marketing campaigns to nurture leads and support student recruitment objectives via Customer Relationship Management (CRM) system.Monitor performance across key channels, prepare monthly reports, and provide insights and actionable recommendations for optimization.Key Selection CriteriaRequirement of qualifications: Bachelor's degree in Marketing, Digital Marketing, Professional Communication, Advertising or relevant expertise.2-3 years of experience in content creation, social media management, or marketing. Understanding the higher education segment is preferred.Proven experience in social media management, including channel management, community engagement, and content creation, ideally within education, technology, or agency environmentsStrong understanding of social media platforms, trends, and best practices, with familiarity in short-form video content format as a plus.Passionate for storytelling with the capacity to uncover meaningful takeaways and develop compelling content from everyday narrativesProfessional communication skills in English and Vietnamese, including the ability to draft content in English and produce polished content in VietnameseAble to translate creative ideas into clear creative briefs for creative time (including designer and video production team)Strong stakeholder and project management skills, with the ability to manage multiple deadlinesHOW TO APPLYTo be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.Compliance RequirementsAll academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit.English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 5.0 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines).Further guidance will be provided during the recruitment pr

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