Content Creation Specialist

Responsibilities

• Content Strategy & Development
• Plan, research, and create engaging content for multiple channels, including:
• Blog articles, white papers, case studies, and eBooks
• Social media content and campaigns
• Website copy and landing pages
• Email and direct marketing campaigns
• Align content with marketing and demand generation goals by collaborating with internal stakeholders
• Develop and maintain a consistent brand voice across all content formats
• AI-Enhanced Content Creation
• Leverage AI tools (e.g., generative AI, content optimization platforms) to:
• Accelerate content creation and editing workflows
• Generate content drafts, outlines, and variations
• Optimize content for SEO/AEO, readability, and engagement
• Apply critical thinking and editorial judgment to refine AI-generated content for accuracy, tone, and brand alignment
• Stay current on emerging AI tools and recommend new efficiencies and best practices
• Cross-Functional Collaboration
• Interview internal and external subject matter experts to develop accurate, insightful content
• Partner with Sales, Product Marketing, Engineering, and Product Development teams to produce technical and educational content
• Collaborate with Product Marketing Managers and design teams to create visually compelling assets (infographics, eBooks, etc.)
• Social Media & Campaign Execution
• Plan and execute social media campaigns aligned with marketing initiatives
• Manage content calendars and publishing schedules across channels
• Monitor trends and recommend new platforms or opportunities for engagement
• Public Relations & Communications
• Support PR initiatives by drafting and distributing press releases
• Identify and develop both internal and external newsworthy content opportunities
• Ensure alignment between PR efforts and digital/social amplification strategies
• Content Performance & Optimization
• Track and analyze performance metrics (engagement, conversions, traffic)
• Use insights to refine content strategy and improve results
• Conduct regular content audits and updates
• Technical Content Support
• Develop and maintain technical documentation, including blog posts, white papers, and educational materials
• Adapt tone and complexity based on audience knowledge level
• Participate in content reviews with stakeholders to ensure accuracy and clarity
• Required Skills:
• Exceptional written and verbal communication skills
• Strong storytelling ability with attention to clarity, tone, and audience
• Demonstrated ability to manage multiple projects and deadlines
• Experience using AI tools to enhance content creation and productivity
• Strong critical thinking and problem-solving skills
• Skillful in using graphic design, photography, and video to tell a story
• Ability to work on their own, anticipate questions or problems, and work through a solution

Requirements

• Bachelor's Degree in Marketing, Communications, Journalism and/or five years' experience in a related field
• Proficiency in MS Office, including use of CoPilot to efficiently handle workload
• Familiarity with Adobe suite applications and/or Canva experience
• Ability to communicate in English
• Ability to do essential duties
• ADA Physical/Mental/Workplace Requirements:
• Occasional lifting up to 25 lbs.
• Sitting, working at desk/personal computer for extended periods of time.
• Primary work environment is professional corporate office.
• Gorbel® is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, rel

Additional Information

Gorbel's mission is simple: We improve people's lives. That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission. We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York. Work Shift: Job Description: The Content Creation Specialist is responsible for developing high-quality, strategic content that supports demand generation, brand awareness, and customer engagement across digital and traditional channels. This role blends storytelling, data-driven decision-making, and modern tools-including AI-to efficiently produce compelling content aligned with marketing objectives. This individual collaborates cross-functionally to translate complex technical concepts into clear, engaging content tailored to diverse audiences.

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