Senior Brand & Content Manager

About the role

Runway East. Redefining Office Spaces At Runway East, we're on a mission to eliminate boring offices. Since 2014, we've created unique, flexible office spaces in London, Bristol, and Brighton for teams of 1-100, featuring everything from dogs on demand to our famous Friday drinks trolley. We offer great benefits, including private healthcare and team trips abroad, and we're a proud B Corp, committed to positive impact on the planet and people. With a strong brand and passionate customer base, we're ready to seize the opportunities presented by the evolving demand for flexible working. Elevator Pitch: The Job Do you hate the fact that 99% of all content is bang average? Us too. As the Senior Brand & Content Manager, you and your reports will ensure Runway East's story is memorable, compelling, and adds value to the world. In business speak, you will be responsible for building our audience, helping launch sites, enabling our sales team with top-tier assets, and managing our brand. You'll have the support of a budget, a marketing exec, a pool of freelancers, 15 buildings and 8000+ collaboration-friendly members from some of the UK's most exciting companies. P.s we also have a top secret thing we can't write about here. But if you like marketing brands with a real difference (who doesn't) then you are in for a treat. 🌍 London, UK 🏛️ 4 days working in our HQ office, 1 day working from home / office of your choosing Please note for this role we are running a tranched process: applications will be reviewed the week starting 20th July, with first interviews taking place the week starting 27th July. What you'll be doing: Building a Cult Brand We think almost every company in the flex industry is delivering pretty mid content, including ourselves. In the throes of a post-covid revolution in the way we work, we've been too busy to do much more than post the occasional picture of some desks. Your job is to fix that. You'll own the brand awareness and engagement strategy across all public channels (social media, email etc) with 'top 1%', social first content that cuts through and drives awareness, equity, engagement and leads. You'll have budget, and junior contractors to deliver it. Sales Enablement & Product Marketing You'll ensure we have beautiful assets throughout the customer journey - from being hit by beautiful photos and compelling case studies when you land on the website, through to perfectly crafted post-tour pitch decks. Your team will also own the CMS, ensuring individual offices have the correct floorplans and photos associated with them, and generating office specific assets and emails as and when needed. Freelancer Pool Management You'll manage 1-2 FT & PT junior contractors who will assist you in your role, along with a pool of freelance designers, copywriters and content creators. You'll also be responsible for the 'content pool' in the company - triaging and overseeing ad-hoc content requests from the CCO, Head of Growth or Exec team to ensure your team delivers them. Campaign & Launch Management When we launch new sites, you'll pitch in - ensuring all digital and physical content touchpoints are ready on time and on brand. You will be responsible for the completion of content and assets on time, and driving impressions and leads for campaign content. Brand Management You'll be the 'keeper of the brand bible' within the team - owning the brand guidelines, ensuring the RWE brand is consistent across touchpoints, and building and managing the process and systems to ensure this happens. Who You Are: You hate average You understand 99% of content adds nothing to the world. You strive to create only the 1%. Creative & Editor at Heart You know what good looks like for content - from product photography to copy to short form video - and how to get it made beautifully, effectively and efficiently.* *by freelancers, your reports or yourself Content Strategy (Brand + Product) You understand what to say to buyers, and when to say it. You have a clear grasp on content and marketing strategy and how to apply it throughout the marketing lifecycle, and can build and execute a content strategy from the ground up. You've built engaged audiences and managed a differentiated brand before, and understand how to produce product marketing assets that answer buyer questions across the funnel. Pace & People Management You have strong project management skills to keep content production on time, plus a proven ability to recruit, brief and manage a pool of freelancers. Confident managing 1 - 2 junior marketers effectively. Funny No pressure. We believe in taking care of our team members and offer a range of benefits to support your well-being and professional development. As a valued member of our team, you will enjoy: Time Off: 31 days including bank holidays 🏖️, plus an extra day for every year at Runway East 🎉. We also give you your birthday off 🎂 and extra time over Christmas 🎄. Wellbeing: private health & dental,

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