Project development manager

About the role

1.Strategic Planning Developthe overall marketing strategy and annual marketing plan for the M&EDepartment, clarifying target markets, customer positioning, and brand strategyin construction sector. Integrateelectrical industry trends, consumer usage, and competitor profiles to proposedifferentiated marketing strategies with maincon. Developand manage the M&E Department's annual marketing budget to ensure maximumreturn on investment. 2.Branding and Promotion Responsiblefor brand positioning and image development for the Electrical Department,enhancing the market visibility and reputation of M&E. Planand execute online and offline marketing activities (such as holidaypromotions, themed events, food festivals, and cross-industry collaborations). Coordinatevarious promotional channels, including social media operations, KOLpartnerships, advertising, and public relations activities. Guidethe design, copywriting, and development of promotional materials to ensurealignment with brand positioning. 3.Sales and Customer Relationships Developand implement the M&E Department's sales strategy, leading the team toachieve revenue targets. Developand maintain key accounts (such as corporate clients, maincons). Promotemembership programs and customer loyalty programs to increase project turnover. IV.Market Analysis and Data Management Regularlycollect and analyze construction industry news, market trends, customerfeedback, and competitor information. Establishand maintain a marketing data analysis system to monitor campaign effectivenessand ROI, and adjust strategies promptly. V.Cross-Departmental Collaboration Workclosely with the M&E operations and site teams to develop specialisedprojects. Coordinatecollaboration with the maincon, subcon and clients. Organizetraining to enhance the sales and project teams' market acumen and promotionalskills.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at LG ENGINEERING PTE. LTD.? Share your experience