Media Strategist
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Responsibilities
- Partner with sellers on a select list of accounts to strategize, plan and build out media plans based on a thorough understanding of each clients' business/brand objective, KPIs and success metrics.
- Act as strategic support to key accounts (i.e. provide strategic solutions, help build presentations, gather research, meeting prep, client communication).
- Create detailed media plans to share with Sales and other relevant internal teams.
- Work closely day-to-day with Sales, Marketing, Planning, Research, and Revenue Management in the development of all strategies/plan recommendations.
- Work with coordinators in pre-sale and post-sale to set up campaigns for success and manage the flighted execution.
- Follow all procedures for preparing orders, resolving billing issues, and supporting the VP in submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
- Work professionally & collaboratively with internal partners to drive revenue.
- Manage post sale recaps.
Requirements
- Knowledge of media math, media strategy, and media research techniques.
- Natural drive to independently stay current on developments/shifts in media landscape.
- Understanding of market dynamics including demographics.
- Strong communication skills.
- Superior organizational skills, analytical & detail-oriented approach to projects.
- Ability to thrive working independently and as part of a team.
- Ability to plan and organize, set priorities, and multi-task in a fast-paced environment.
- Independent, self-motiva
Benefits
Additional Information
iHeartMedia Current employees and contingent workers click here to apply and search by the Job Posting Title. The audio revolution is here - and iHeart is leading it! iHeartMedia, the number one audio company in America , reaches 90% of Americans every month -- a monthly audience that's twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. And we were just recognized as one of the Top Media Sales Organizations by The Myers Report! In fact, iHeart has: More #1 rated markets than the next two largest radio companies combined; We're the largest podcast publisher , with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix; iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers , who build important connections with hundreds of communities across America; We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour; iHeartRadio is the #1 streaming radio digital service in America; Our social media footprint is 7 times larger than the next largest audio service; and We have the only complete audio ad technology stack in the industry for all forms of audio , from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. Because we reach almost every community in America, we're committed to providing a range of programming that reflects the diversity of the many communities we serve - and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone. Only one company in America has the #1 position in everything audio: iHeartMedia! If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do! What We Need: iHeartMedia is seeking an experienced Media Strategist to join our fast-paced and innovative team in New York. The Media Strategist will partner with the Multi-Market Sales team to strategize, plan, and build out the right mix of iHeartMedia's broadcast offerings to deliver strong media recommendations and help guide the final plan strategy and RFP response. The Media Strategist reports to the Senior Vice President of Sales - Northeast and partners with the Broadcast National Media Team, the division that leads Broadcast Sales to develop media strategies and plans that meet advertisers' objectives, yield measurable results, and drive ad revenue.
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